Black Friday, Cyber Monday & the Future of Grocery
Mars Ecommerce looks at Amazon’s plans for expanding the holiday sales and pro football seasons while continuing to enhance its own shopper experience.
Cromie Joins The Mars Agency to Head Up Canadian Operations
Victoria Cromie joins to elevate the agency’s presence in the Candian commerce market.
Success Stories: SNICKERS® NFL Rookie Mistake of the Year
Winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation
UnBoxed 2023 Recap: Amazon Unwraps More Ad Power
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event.
How to Win at Dollar General
Five tips for building effective strategic partnerships with the nation’s largest (and ever-growing) value chain.
Advertising Week Recap: ‘Mad Men’ Meets the Mall
A former mall was an ideal location to examine the future of advertising and commerce.
New Technology Helps Marketers Master Amazon
The Mars Agency introduces new ecommerce enhancements to its industry-leading, full-service insights suite.
Clarity in Commerce: Bobby Watts
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.”
How to Win at Target
Six tips for building effective strategic partnerships with the nation’s second-largest — and most stylish — mass merchant.
Enhanced Marilyn Platform Is Measuring ‘Total Business Impact’
The Mars Agency’s commerce marketing technology platform is helping brands improve media performance by 21%
The Mars Agency Expands Data Partnership with AdAdapted
AdAdapted’s first-party, pre-shop intent data will help our Marilyn® clients drive stronger results for their campaigns.
Kellie Moran to Lead Operations
Kellie Moran will oversee agency operations across the U.S. and internationally.
How to Win in the Club Channel
Five tips each for building effective strategic partnerships with Costco and Sam’s Club.
Amazon is Enhancing Search, Shopping & Selling
Mars Ecommerce examines Amazon’s recent efforts to improve shopper engagement for both customers and advertisers in the U.S. and Europe.
Groceryshop 2023 Recap: Standardized Operating Procedures
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event.
Smart Joins to Grow EU Commerce Practice
Katrina Smart will be tasked with building out the agency’s retail media practice in Europe.
Enjoying the Fruits of Standardization
The Mars Agency’s Kelly Kachnowski offers her perspective on the IAB’s proposed measurement guidelines and their potential impact on the future of retail media.
Clarity in Commerce on the Road
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged.
Woman of Excellence: Kristin Issler
Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition.
Amazon Accelerates the Seller Universe
A report from Accelerate 2023: Amazon is listening intently to its Sellers and working hard to alleviate the various challenges they face.
How to Win at Walmart
Six tips for building effective strategic partnerships with the world’s largest retailer.
Retail Media Report Card: 3Q 2023
The Mars Agency evaluates 14 top networks across 65 criteria in five critical performance areas and selects another Best in Class platform.
Amazon Keeps Tinkering with the Formula
The Mars Agency’s Ecommerce team examines Amazon’s efforts to improve audience targeting for advertisers and product reviews for shoppers.
Finding the Right Fits for Engagement
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media.
Physical, Digital & ‘Phygital’ Expansion
The Mars Agency reports on the latest happenings across key retailer partners.
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