The Mars Agency’s Wes Ryan evaluates 6 key ecommerce, in-store, and delivery technologies unveiled by the retailer at CES 2024 last month.
Five key takeaways from P2PI’s first Retail Media Summit in Canada.
As ad opportunities enter the brick-and-mortar environment, marketers should focus on the shopper experience and find effective ways to measure both behavior and results.
Katrina Smart, The Mars Agency’s London-based retail media expert, examines 10 factors brands should consider when planning their investment strategy.
The nation’s leading brand activation agency provides a foothold for connected commerce expansion.
Updates on noteworthy activity across the retail media marketplace from The Mars Agency’s Commerce Media team.
The Mars Agency’s Jack Lindberg looks at the potential implications for shoppers and brand advertisers.
Join us at Shoptalk 2024 to discuss how to win customers this year and beyond. Request an invite to one of our exclusive events.
Kroger helps with meal prep, Target taps into AI, and Meijer expands new store concept.
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery.
Seven tips for building effective strategic partnerships with the nation’s second-largest drugstore retailer.
Executive Creative Director Jason Stewart gives his perspective on the technologies driving innovation at this year’s CES.
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands.
As the world of consumer products turns its attention to CES in Las Vegas this week, The Mars Agency’s Brian Hutchinson provides his take on the tech that will dominate commerce marketing in 2024.
For retailers, an effectively unique network offering should incorporate the qualities that already make them successful.
The Mars Agency UK examines what brands and retailers around the globe can do to keep discerning shoppers loyal in the new year.
Take a deep dive into how in-store media networks will deliver significant streams of new revenue from the physical store.
Twelve of The Mars Agency most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2024 — along with some things that should happen, but probably won’t.
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts.
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms.
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