Mars Ecommerce looks at Amazon’s plans for expanding the holiday sales and pro football seasons while continuing to enhance its own shopper experience.
Victoria Cromie joins to elevate the agency’s presence in the Candian commerce market.
Winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event.
Five tips for building effective strategic partnerships with the nation’s largest (and ever-growing) value chain.
A former mall was an ideal location to examine the future of advertising and commerce.
The Mars Agency introduces new ecommerce enhancements to its industry-leading, full-service insights suite.
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.”
Six tips for building effective strategic partnerships with the nation’s second-largest — and most stylish — mass merchant.
The Mars Agency’s commerce marketing technology platform is helping brands improve media performance by 21%
AdAdapted’s first-party, pre-shop intent data will help our Marilyn® clients drive stronger results for their campaigns.
Kellie Moran will oversee agency operations across the U.S. and internationally.
Five tips each for building effective strategic partnerships with Costco and Sam’s Club.
Mars Ecommerce examines Amazon’s recent efforts to improve shopper engagement for both customers and advertisers in the U.S. and Europe.
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event.
Katrina Smart will be tasked with building out the agency’s retail media practice in Europe.
The Mars Agency’s Kelly Kachnowski offers her perspective on the IAB’s proposed measurement guidelines and their potential impact on the future of retail media.
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged.
Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition.
A report from Accelerate 2023: Amazon is listening intently to its Sellers and working hard to alleviate the various challenges they face.
Six tips for building effective strategic partnerships with the world’s largest retailer.
The Mars Agency evaluates 14 top networks across 65 criteria in five critical performance areas and selects another Best in Class platform.
The Mars Agency’s Ecommerce team examines Amazon’s efforts to improve audience targeting for advertisers and product reviews for shoppers.
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media.
The Mars Agency reports on the latest happenings across key retailer partners.
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