Smart Joins to Grow EU Commerce Practice
Katrina Smart will be tasked with building out the agency’s retail media practice in Europe.
Enjoying the Fruits of Standardization
The Mars Agency’s Kelly Kachnowski offers her perspective on the IAB’s proposed measurement guidelines and their potential impact on the future of retail media.
Clarity in Commerce on the Road
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged.
Woman of Excellence: Kristin Issler
Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition.
Amazon Accelerates the Seller Universe
A report from Accelerate 2023: Amazon is listening intently to its Sellers and working hard to alleviate the various challenges they face.
How to Win at Walmart
Six tips for building effective strategic partnerships with the world’s largest retailer.
Retail Media Report Card: 3Q 2023
The Mars Agency evaluates 14 top networks across 65 criteria in five critical performance areas and selects another Best in Class platform.
Amazon Keeps Tinkering with the Formula
The Mars Agency’s Ecommerce team examines Amazon’s efforts to improve audience targeting for advertisers and product reviews for shoppers.
Interns Develop Refreshing Brand Strategy
The Mars Agency’s annual summer program gives college students and recent graduates a taste of real-world work experience.
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