Retail Media Report Card: 2Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 14 top platforms across 65 criteria in five critical performance areas.
top of page
Search
- 2 days ago
- 10 min
Winning Organic Search
The Mars Agency breaks down the unique intricacies of effective marketing across Amazon, Walmart, Target and other key retailer platforms.
- May 11
- 3 min
Amazon Knows It’s All About Commerce
Based on the focus of their IAB NewFronts event, Amazon clearly knows which part of "commerce media" they want to emphasize with ad buyers.
- Apr 4
- 5 min
Moving into the Future at Retail
Walmart focuses on sustainability, 7-Eleven tests robot delivery and Amazon continues its suburban sprawl.
- Feb 7
- 4 min
5 Amazon Tips for Growth Brands
Five simple — and mostly free — opportunities that brands can optimize to win on Amazon. regardless of their size.
- Nov 7, 2022
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
bottom of page