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The Growing Need for Brand Purpose
  • Mar 16
  • 2 min
Ask Marilyn

The Growing Need for Brand Purpose

How important is brand purpose for winning over today’s shoppers? Marilyn® knows
The Limitations of Marketing Mix Analysis
  • Feb 17
  • 2 min
Insights & Measurement

The Limitations of Marketing Mix Analysis

Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
How to Evaluate the Retailer Spend
  • Feb 2
  • 2 min
Insights & Measurement

How to Evaluate the Retailer Spend

How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
Categories Online Shoppers Buy Most
  • Jan 18
  • 1 min
Insights & Measurement

Categories Online Shoppers Buy Most

Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.
How Shoppers Plan Online Stock-up Trips
  • Jan 6
  • 1 min
Insights & Measurement

How Shoppers Plan Online Stock-up Trips

How do shoppers prepare for their online grocery trips? Marilyn® knows.
How Shoppers Choose Online Grocers
  • Dec 17, 2021
  • 1 min
Insights & Measurement

How Shoppers Choose Online Grocers

How do shoppers select an online grocery retailer? Marilyn knows.
How Shoppers Choose On-Demand Retailers
  • Dec 7, 2021
  • 1 min
Insights & Measurement

How Shoppers Choose On-Demand Retailers

How do shoppers pick which home delivery service to use? Marilyn knows.
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