Is Measuring Commerce Marketing Worth It?
Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it.
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- Aug 16, 2022
- 3 min
The Many Benefits of Data Transparency
Mondelez International's Steve McGowan outlines the benefits of adopting an advanced data platform for all commerce marketing activity.
- Jul 7, 2022
- 2 min
Become a Data & Technology Master This July
The Mars Agency's technology experts are leading a Master Class on data best practices at Adweek's annual CommerceWeek event in NYC.
- Jun 30, 2022
- 3 min
Finding Pride in Year-Round Allyship
As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
- Jun 13, 2022
- 3 min
Driving Growth by Optimizing the Retailer Spend
Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
- Mar 16, 2022
- 2 min
The Growing Need for Brand Purpose
How important is brand purpose for winning over today’s shoppers? Marilyn® knows.
- Feb 17, 2022
- 2 min
The Limitations of Marketing Mix Analysis
Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
- Feb 2, 2022
- 2 min
How to Evaluate the Retailer Spend
How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
- Jan 18, 2022
- 1 min
Categories Online Shoppers Buy Most
Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.
- Jan 6, 2022
- 1 min
How Shoppers Plan Online Stock-up Trips
How do shoppers prepare for their online grocery trips? Marilyn® knows.
- Dec 17, 2021
- 1 min
How Shoppers Choose Online Grocers
How do shoppers select an online grocery retailer? Marilyn knows.
- Dec 7, 2021
- 1 min
How Shoppers Choose On-Demand Retailers
How do shoppers pick which home delivery service to use? Marilyn knows.
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