Midnight Musings About ChatGPT
The Mars Agency's Brian Higdon asks ChatGPT about uses cases for retail and consumer goods. Here's what it told him.
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- Jan 3
- 17 min
What to Expect at Retail in 2023
Ten trends that will shape the industry over the next 12 months — and 10 more things we hope will happen, but probably won't.
- Dec 20, 2022
- 6 min
Retail Intel for Commerce Marketers
Amazon downsizes, DoorDash grows and Best Buy looks to the future of brick-and-mortar stores.
- Dec 14, 2022
- 1 min
Clarity in Commerce: Ken Barnett, Part II
The Mars Agency's Executive Chairman discusses "What’s Next for Commerce Marketing."
- Dec 8, 2022
- 4 min
Closing Loops with Retail Media
Data-rich retailer platforms can help brands align marketing activity and connect short-term campaigns with long-term business objectives.
- Nov 30, 2022
- 1 min
Clarity in Commerce: Stephen Chriss
Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.”
- Nov 8, 2022
- 1 min
Clarity in Commerce: Chris Drumey
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.”
- Nov 3, 2022
- 3 min
'KroGo' Brings Connected Commerce One Step Closer
The Mars Agency's Lindsey Simcik finds plenty to like about Kroger's new smart cart as both a commerce marketing pro and a shopping mom.
- Oct 25, 2022
- 1 min
Clarity in Commerce: Marie Catanzaro
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.”
- Oct 24, 2022
- 6 min
Notable News for Commerce Marketers
A quick review of recent events at Walmart, Sam's Club, Albertsons and other retailers and their potential implications for brand partners.
- Oct 19, 2022
- 5 min
Success Stories: 'SKITTLES Pride It Forward'
Winner of P2PI's 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership.
- Oct 18, 2022
- 1 min
Clarity in Commerce: Chris McClement
Henkel Consumer Brands' VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.”
- Oct 14, 2022
- 3 min
Kroger + Albertsons: Key Considerations
The Mars Agency's Brian Higdon weighs in on the potential impact of this historic retail merger.
- Oct 5, 2022
- 1 min
Clarity in Commerce: Ken Barnett
Ken Barnett, The Mars Agency's Executive Chairman, discusses "What Hasn't Changed About Commerce Marketing."
- Oct 5, 2022
- 2 min
SNICKERS' New AR Experience Is No ‘Rookie Mistake’
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign.
- Oct 4, 2022
- 1 min
Elevate Your NFT Strategy in Bentonville
Learn how to leverage these new areas of innovation to your advantage.
- Sep 20, 2022
- 1 min
Grow Your Business At Walmart
Join us September 28-29 in Rogers, Arkansas, for actionable insights and frameworks you can use to grow your business at Walmart.
- Sep 18, 2022
- 2 min
Introducing the Retail Media Report Card
The Mars Agency unveils a universal tool for the effective assessment and comparison of retail media platforms
- Sep 7, 2022
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Sep 1, 2022
- 3 min
Back to School Lessons from Target
The Mars Agency's Customer Development team explores the multiple dimensions through which the retailer captured shoppers this season.
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