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How to Transform the CPG Sales Team
  • Apr 19
  • 2 min
Organizational Excellence

How to Transform the CPG Sales Team

New report outlines key considerations for building an effective omnichannel organization.
‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency
  • Apr 13
  • 2 min
Success Stories

‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency

The unique campaign created a distinct voice in the category for Henkel and Walmart.
Channel Briefs: Getting 'F's' at C-Stores
  • Apr 7
  • 4 min
Retail Intelligence

Channel Briefs: Getting 'F's' at C-Stores

Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.
KPM’s New API Improves Visibility for Kroger Ad Partners
  • Mar 30
  • 2 min
Retail Media

KPM’s New API Improves Visibility for Kroger Ad Partners

Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Top Shelf to Digital Shelf: Connecting the Alc-Bev Shopper Journey
  • Mar 28
  • 8 min
Connected Commerce

Top Shelf to Digital Shelf: Connecting the Alc-Bev Shopper Journey

How to create a connected shopper journey in the alcoholic beverage category.
Digital Commerce Roadmap: Digital Shelf Optimization
  • Mar 21
  • 7 min
Ecommerce

Digital Commerce Roadmap: Digital Shelf Optimization

Tips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
Walmart's 'Non-Loyalty' Strategy: An Inside View
  • Mar 8
  • 3 min
Retail Intelligence

Walmart's 'Non-Loyalty' Strategy: An Inside View

A quick look at three services the retailer is using to drive shopper loyalty without discounting prices.
Connected Commerce: What, How & Why Now
  • Mar 1
  • 1 min
Connected Commerce

Connected Commerce: What, How & Why Now

Brand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
Social Commerce: Something to Talk About
  • Feb 21
  • 6 min
Ecommerce

Social Commerce: Something to Talk About

The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Making Sense of Retail Media
  • Jan 31
  • 1 min
Retail Media

Making Sense of Retail Media

How to navigate the complexities of investing, funding & staffing to optimize retail media activation.
Digital Commerce Roadmap: Driving Traffic to Retailer.com
  • Jan 20
  • 5 min
Ecommerce

Digital Commerce Roadmap: Driving Traffic to Retailer.com

Tips & tricks for success with five leading retail media platforms.
Trends in Commerce  2022
  • Jan 18
  • 1 min
Connected Commerce

Trends in Commerce 2022

Seven key trends that should guide strategic thinking for marketers in 2022.
What to Expect at Retail in 2022
  • Jan 13
  • 10 min
Connected Commerce

What to Expect at Retail in 2022

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
The What, How & Why Now of Connected Commerce
  • Dec 10, 2021
  • 1 min
Connected Commerce

The What, How & Why Now of Connected Commerce

Brands must rethink internal alignment and marketing strategy to address transformative change.
Understanding  Retail Media
  • Dec 10, 2021
  • 1 min
Retail Media

Understanding Retail Media

How to navigate the complexities of investing, staffing and funding for retail media.
Success Stories: Henkel’s ‘all Good
  • Nov 1, 2021
  • 4 min
Success Stories

Success Stories: Henkel’s ‘all Good

Winner of P2PI's 2021 OmniShopper Award for Best Digital Media Activation.
Success Stories: Sanpellegrino's Virtual Bartender
  • Nov 1, 2021
  • 5 min
Success Stories

Success Stories: Sanpellegrino's Virtual Bartender

Winner of P2PI's 2021 OmniShopper Award for Best In-Store Digital Media Activation.
The Five Secrets for Connecting Commerce
  • Oct 29, 2021
  • 3 min
Connected Commerce

The Five Secrets for Connecting Commerce

The new model for success is shopper-centric, dynamic and relentlessly focused on conversion.
Connected Commerce in Action
  • Oct 24, 2021
  • 2 min
Connected Commerce

Connected Commerce in Action

Learn how Mars Wrigley, Henkel Beauty and Mars Petcare are working across functions to develop omnichannel shopper solutions.
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