Grow Your Business At Walmart
Join us September 28-29 in Rogers, Arkansas, for actionable insights and frameworks you can use to grow your business at Walmart.
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- Sep 19
- 2 min
Introducing the Retail Media Report Card
The Mars Agency unveils a universal tool for the effective assessment and comparison of retail media platforms
- Sep 7
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Sep 1
- 3 min
Back to School Lessons from Target
The Mars Agency's Customer Development team explores the multiple dimensions through which the retailer captured shoppers this season.
- Aug 31
- 3 min
Evaluating Best Buy’s Back to School Checklist
The Mars Agency's Customer Development team examines five tactics the consumer tech giant is using to win this back to school season.
- Aug 17
- 4 min
Retail Media Roundup
The Mars Agency presents the news you need to know about leading retail media platforms and service providers.
- Aug 16
- 3 min
The Many Benefits of Data Transparency
Mondelez International's Steve McGowan outlines the benefits of adopting an advanced data platform for all commerce marketing activity.
- Aug 2
- 2 min
Bentonville Events Spark Collaboration
The Mars Agency unites members of the Walmart ecosystem for two mornings of knowledge sharing and partnership building.
- Jul 26
- 1 min
Up Your Ecommerce Game This Fall
The Mars Agency's John Willkom will share best practices in digital strategy across retailers at the CRC eCommerce Summit in San Diego.
- Jul 26
- 2 min
Transform the Sales Team in 11 Not-So-Easy Steps
Key considerations that CPG sales organizations must examine to maintain efficient, effective partnerships with key retailers.
- Jul 20
- 3 min
Stocking Up on Prime Day Learning
Key takeaways from Amazon's annual sales event that brands should consider whenever they're planning to reach digital shoppers.
- Jul 12
- 2 min
Develop Your Omnichannel Strategy in Bentonville
An expert panel will discuss best-in-class omnichannel marketing at Walmart during a special event in the retailer's hometown on July 21.
- Jul 8
- 1 min
Viewpoint: Commerce Never Sleeps
Executives from The Mars Agency’s London office who attended ShopTalk Europe identified six prominent themes (and one universal truth).
- Jul 7
- 2 min
Become a Data & Technology Master This July
The Mars Agency's technology experts are leading a Master Class on data best practices at Adweek's annual CommerceWeek event in NYC.
- Jun 23
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
- Jun 13
- 3 min
Driving Growth by Optimizing the Retailer Spend
Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
- Jun 3
- 2 min
How to Win at Best Buy
Five "must do's" for building effective strategic partnerships with the consumer electronics market leader.
- Jun 1
- 2 min
M&M’S Makes Sweet Music with Refreshed Brand Purpose
The M&M’s® Music Lounge lets consumers experience the brand’s message of inclusivity both IRL and virtually.
- May 31
- 6 min
Target Forward: Going All In on Sustainability
Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
- Apr 19
- 2 min
How to Transform the CPG Sales Team
New report outlines key considerations for building an effective omnichannel organization.