New report outlines key considerations for building an effective omnichannel organization.

The unique campaign created a distinct voice in the category for Henkel and Walmart.

Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.

Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.

How to create a connected shopper journey in the alcoholic beverage category.

Tips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.

A quick look at three services the retailer is using to drive shopper loyalty without discounting prices.

Brand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.

The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.

How to navigate the complexities of investing, funding & staffing to optimize retail media activation.

Tips & tricks for success with five leading retail media platforms.

Seven key trends that should guide strategic thinking for marketers in 2022.

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.

Brands must rethink internal alignment and marketing strategy to address transformative change.

How to navigate the complexities of investing, staffing and funding for retail media.

Winner of P2PI's 2021 OmniShopper Award for Best Digital Media Activation.

Winner of P2PI's 2021 OmniShopper Award for Best In-Store Digital Media Activation.

The new model for success is shopper-centric, dynamic and relentlessly focused on conversion.

Learn how Mars Wrigley, Henkel Beauty and Mars Petcare are working across functions to develop omnichannel shopper solutions.