Apr 192 minOrganizational ExcellenceHow to Transform the CPG Sales Team New report outlines key considerations for building an effective omnichannel organization.
Apr 132 minSuccess Stories‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency The unique campaign created a distinct voice in the category for Henkel and Walmart.
Apr 74 minRetail IntelligenceChannel Briefs: Getting 'F's' at C-StoresTargeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.
Mar 302 minRetail MediaKPM’s New API Improves Visibility for Kroger Ad PartnersOnsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Mar 288 minConnected CommerceTop Shelf to Digital Shelf: Connecting the Alc-Bev Shopper JourneyHow to create a connected shopper journey in the alcoholic beverage category.
Mar 217 minEcommerceDigital Commerce Roadmap: Digital Shelf OptimizationTips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
Mar 83 minRetail IntelligenceWalmart's 'Non-Loyalty' Strategy: An Inside ViewA quick look at three services the retailer is using to drive shopper loyalty without discounting prices.
Mar 11 minConnected CommerceConnected Commerce: What, How & Why NowBrand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
Feb 216 minEcommerceSocial Commerce: Something to Talk About The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Jan 311 minRetail MediaMaking Sense of Retail MediaHow to navigate the complexities of investing, funding & staffing to optimize retail media activation.
Jan 205 minEcommerceDigital Commerce Roadmap: Driving Traffic to Retailer.comTips & tricks for success with five leading retail media platforms.
Jan 181 minConnected CommerceTrends in Commerce 2022Seven key trends that should guide strategic thinking for marketers in 2022.
Jan 1310 minConnected CommerceWhat to Expect at Retail in 2022Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Dec 10, 20211 minConnected CommerceThe What, How & Why Now of Connected CommerceBrands must rethink internal alignment and marketing strategy to address transformative change.
Dec 10, 20211 minRetail MediaUnderstanding Retail MediaHow to navigate the complexities of investing, staffing and funding for retail media.
Nov 1, 20214 minSuccess StoriesSuccess Stories: Henkel’s ‘all GoodWinner of P2PI's 2021 OmniShopper Award for Best Digital Media Activation.
Nov 1, 20215 minSuccess StoriesSuccess Stories: Sanpellegrino's Virtual BartenderWinner of P2PI's 2021 OmniShopper Award for Best In-Store Digital Media Activation.
Oct 29, 20213 minConnected CommerceThe Five Secrets for Connecting CommerceThe new model for success is shopper-centric, dynamic and relentlessly focused on conversion.
Oct 24, 20212 minConnected CommerceConnected Commerce in Action Learn how Mars Wrigley, Henkel Beauty and Mars Petcare are working across functions to develop omnichannel shopper solutions.