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5 Ideas for Driving Sales on Amazon
  • 7 days ago
  • 5 min
Ecommerce

5 Ideas for Driving Sales on Amazon

Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
In the News
  • May 16
  • 3 min
Success Stories

In the News

Recent media coverage of our work with some of the best clients around.
A Quick Look at Retail Media Measurement
  • May 9
  • 5 min
Retail Media

A Quick Look at Retail Media Measurement

Three best practices that brands can adopt to more clearly understand the value delivered by retail media.
How to Transform the CPG Sales Team
  • Apr 19
  • 2 min
Organizational Excellence

How to Transform the CPG Sales Team

New report outlines key considerations for building an effective omnichannel organization.
Driving Trial on Amazon
  • Apr 14
  • 4 min
Ecommerce

Driving Trial on Amazon

Can CPG brands effectively sample on Amazon.com? Just ask Alexa.
KPM’s New API Improves Visibility for Kroger Ad Partners
  • Mar 30
  • 2 min
Retail Media

KPM’s New API Improves Visibility for Kroger Ad Partners

Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Top Shelf to Digital Shelf: Connecting the Alc-Bev Shopper Journey
  • Mar 28
  • 8 min
Connected Commerce

Top Shelf to Digital Shelf: Connecting the Alc-Bev Shopper Journey

How to create a connected shopper journey in the alcoholic beverage category.
Digital Commerce Guideposts: Stop Searching Yourself
  • Mar 25
  • 2 min
Ecommerce

Digital Commerce Guideposts: Stop Searching Yourself

Did you know that checking on your brand's search performance can actually hurt your brand's search performance?
Digital Commerce Roadmap: Digital Shelf Optimization
  • Mar 21
  • 7 min
Ecommerce

Digital Commerce Roadmap: Digital Shelf Optimization

Tips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
A 'GPS' for the New Shopper Journey: Generations
  • Feb 28
  • 7 min
Insights & Measurement

A 'GPS' for the New Shopper Journey: Generations

The impact of Generation, Purpose & Store on shopping behavior. Part 1 of 3
Social Commerce: Something to Talk About
  • Feb 21
  • 6 min
Ecommerce

Social Commerce: Something to Talk About

The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Digital Commerce Roadmap: Ratings & Reviews
  • Feb 15
  • 3 min
Retail Media

Digital Commerce Roadmap: Ratings & Reviews

Tips and trips for success with ratings & reviews on five leading retail media platforms.
Making Sense of Retail Media
  • Jan 31
  • 1 min
Retail Media

Making Sense of Retail Media

How to navigate the complexities of investing, funding & staffing to optimize retail media activation.
Digital Commerce Roadmap: Driving Traffic to Retailer.com
  • Jan 20
  • 5 min
Ecommerce

Digital Commerce Roadmap: Driving Traffic to Retailer.com

Tips & tricks for success with five leading retail media platforms.
Categories Online Shoppers Buy Most
  • Jan 18
  • 1 min
Insights & Measurement

Categories Online Shoppers Buy Most

Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.
Trends in Commerce  2022
  • Jan 18
  • 1 min
Connected Commerce

Trends in Commerce 2022

Seven key trends that should guide strategic thinking for marketers in 2022.
What to Expect at Retail in 2022
  • Jan 13
  • 10 min
Connected Commerce

What to Expect at Retail in 2022

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
How Shoppers Plan Online Stock-up Trips
  • Jan 6
  • 1 min
Insights & Measurement

How Shoppers Plan Online Stock-up Trips

How do shoppers prepare for their online grocery trips? Marilyn® knows.
A Hard Look at Adult Beverages
  • Dec 13, 2021
  • 4 min
Retail Intelligence

A Hard Look at Adult Beverages

Marketers should keep close watch on both shopper preferences and private label activity.
Understanding  Retail Media
  • Dec 10, 2021
  • 1 min
Retail Media

Understanding Retail Media

How to navigate the complexities of investing, staffing and funding for retail media.
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