7 days ago5 minEcommerce5 Ideas for Driving Sales on AmazonBehind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
May 163 minSuccess StoriesIn the NewsRecent media coverage of our work with some of the best clients around.
May 95 minRetail MediaA Quick Look at Retail Media MeasurementThree best practices that brands can adopt to more clearly understand the value delivered by retail media.
Apr 192 minOrganizational ExcellenceHow to Transform the CPG Sales Team New report outlines key considerations for building an effective omnichannel organization.
Apr 144 minEcommerceDriving Trial on AmazonCan CPG brands effectively sample on Amazon.com? Just ask Alexa.
Mar 302 minRetail MediaKPM’s New API Improves Visibility for Kroger Ad PartnersOnsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Mar 288 minConnected CommerceTop Shelf to Digital Shelf: Connecting the Alc-Bev Shopper JourneyHow to create a connected shopper journey in the alcoholic beverage category.
Mar 252 minEcommerceDigital Commerce Guideposts: Stop Searching YourselfDid you know that checking on your brand's search performance can actually hurt your brand's search performance?
Mar 217 minEcommerceDigital Commerce Roadmap: Digital Shelf OptimizationTips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
Feb 287 minInsights & MeasurementA 'GPS' for the New Shopper Journey: GenerationsThe impact ofGeneration,Purpose &Store on shopping behavior. Part 1 of 3
Feb 216 minEcommerceSocial Commerce: Something to Talk About The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Feb 153 minRetail MediaDigital Commerce Roadmap: Ratings & ReviewsTips and trips for success with ratings & reviews on five leading retail media platforms.
Jan 311 minRetail MediaMaking Sense of Retail MediaHow to navigate the complexities of investing, funding & staffing to optimize retail media activation.
Jan 205 minEcommerceDigital Commerce Roadmap: Driving Traffic to Retailer.comTips & tricks for success with five leading retail media platforms.
Jan 181 minInsights & MeasurementCategories Online Shoppers Buy MostWhich categories do online shoppers buy most often during stock-up trips? Marilyn knows.
Jan 181 minConnected CommerceTrends in Commerce 2022Seven key trends that should guide strategic thinking for marketers in 2022.
Jan 1310 minConnected CommerceWhat to Expect at Retail in 2022Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Jan 61 minInsights & MeasurementHow Shoppers Plan Online Stock-up TripsHow do shoppers prepare for their online grocery trips? Marilyn® knows.
Dec 13, 20214 minRetail IntelligenceA Hard Look at Adult BeveragesMarketers should keep close watch on both shopper preferences and private label activity.
Dec 10, 20211 minRetail MediaUnderstanding Retail MediaHow to navigate the complexities of investing, staffing and funding for retail media.