Winning Organic Search
The Mars Agency breaks down the unique intricacies of effective marketing across Amazon, Walmart, Target and other key retailer platforms.
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- May 11
- 3 min
Amazon Knows It’s All About Commerce
Based on the focus of their IAB NewFronts event, Amazon clearly knows which part of "commerce media" they want to emphasize with ad buyers.
- Apr 4
- 4 min
Picking the Ideal Marketing Partner
Best-practice strategies for selecting the most important component of any partnership program: the right partner.
- Apr 3
- 4 min
Google Lens & TrendGetter in Ecommerce
The Mars Agency's Michella Chiu looks at the role these new visual tools could have in ecommerce strategy.
- Mar 8
- 1 min
Let’s Talk Shoptalk
Meet with us at Shoptalk to talk digital strategy, commerce media, measurement and retail solutions.
- Feb 28
- 5 min
New Year Brings Refocused Shopper Strategies
Amazon expands Buy with Prime, Kroger touts ecommerce options, Walmart bets on business
- Feb 13
- 1 min
Kicking Off 2023 With New Growth
The Mars Agency began 2023 with 15 new hires across many facets of the business.
- Feb 7
- 4 min
5 Amazon Tips for Growth Brands
Five simple — and mostly free — opportunities that brands can optimize to win on Amazon. regardless of their size.
- Feb 6
- 1 min
Retail Media Report Card: 1Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 12 top platforms across 62 criteria in five critical performance areas.
- Jan 10
- 1 min
Clarity in Commerce: George Gallate
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.”
- Dec 20, 2022
- 6 min
Retail Intel for Commerce Marketers
Amazon downsizes, DoorDash grows and Best Buy looks to the future of brick-and-mortar stores.
- Dec 2, 2022
- 5 min
Cyber 5 Trends at Amazon & Walmart
Brand performance varies widely at these leading players during the holiday season’s busiest weekend. A special report from Analytic Index.
- Nov 7, 2022
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
- Sep 19, 2022
- 2 min
Introducing the Retail Media Report Card
The Mars Agency unveils a universal tool for the effective assessment and comparison of retail media platforms
- Sep 6, 2022
- 2 min
How to Win One Digital Shelf at a Time
The Mars Agency's John Willkom will present strategic best practices across key omni-retailer platforms at CRC's eCommerce Summit.
- Aug 31, 2022
- 3 min
Evaluating Best Buy’s Back to School Checklist
The Mars Agency's Customer Development team examines five tactics the consumer tech giant is using to win this back to school season.
- Aug 18, 2022
- 3 min
Walmart.com Brings Enhanced Content Back
The return of rich media and other product detail page enhancements will help brands drive engagement and conversion on Walmart.com.
- Jul 26, 2022
- 1 min
Up Your Ecommerce Game This Fall
The Mars Agency's John Willkom will share best practices in digital strategy across retailers at the CRC eCommerce Summit in San Diego.
- Jul 26, 2022
- 2 min
Transform the Sales Team in 11 Not-So-Easy Steps
Key considerations that CPG sales organizations must examine to maintain efficient, effective partnerships with key retailers.
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