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Global Intel: Canadian Grocery Trends
  • Apr 21
  • 5 min
Insights & Measurement

Global Intel: Canadian Grocery Trends

The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
The Growing Need for Brand Purpose
  • Mar 16
  • 2 min
Ask Marilyn

The Growing Need for Brand Purpose

How important is brand purpose for winning over today’s shoppers? Marilyn® knows
A 'GPS' for the New Shopper Journey: Generations
  • Feb 28
  • 7 min
Insights & Measurement

A 'GPS' for the New Shopper Journey: Generations

The impact of Generation, Purpose & Store on shopping behavior. Part 1 of 3
The Limitations of Marketing Mix Analysis
  • Feb 17
  • 2 min
Insights & Measurement

The Limitations of Marketing Mix Analysis

Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
How to Evaluate the Retailer Spend
  • Feb 2
  • 2 min
Insights & Measurement

How to Evaluate the Retailer Spend

How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
Categories Online Shoppers Buy Most
  • Jan 18
  • 1 min
Insights & Measurement

Categories Online Shoppers Buy Most

Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.
What to Expect at Retail in 2022
  • Jan 13
  • 10 min
Connected Commerce

What to Expect at Retail in 2022

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
How Shoppers Plan Online Stock-up Trips
  • Jan 6
  • 1 min
Insights & Measurement

How Shoppers Plan Online Stock-up Trips

How do shoppers prepare for their online grocery trips? Marilyn® knows.
How Shoppers Choose Online Grocers
  • Dec 17, 2021
  • 1 min
Insights & Measurement

How Shoppers Choose Online Grocers

How do shoppers select an online grocery retailer? Marilyn knows.
How Shoppers Choose On-Demand Retailers
  • Dec 7, 2021
  • 1 min
Insights & Measurement

How Shoppers Choose On-Demand Retailers

How do shoppers pick which home delivery service to use? Marilyn knows.
Woman of Excellence: Kelly Kachnowski
  • Nov 11, 2021
  • 2 min
Organizational Excellence

Woman of Excellence: Kelly Kachnowski

A profile of The Mars Agency's award-winning VP-Commercial Development.
9 Moments of Influence in the New Shopper Journey
  • Oct 30, 2021
  • 13 min
Insights & Measurement

9 Moments of Influence in the New Shopper Journey

Leveraging new touch points in the curbside pickup Shopper Journey.
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