Responding to Inflation at Retail
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers.
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- May 12
- 2 min
Who's the Most Collaborative Retail Network?
The Mars Agency tackles some of the most common questions that brands are asking about retail media strategy and activation.
- Apr 24
- 1 min
Best Practices for Measuring iROAS?
The Mars Agency tackles some of the most common questions that brands are asking about retail media strategy and activation.
- Apr 14
- 1 min
What Metrics Are Best for Retail Media?
If your first thought was "ROAS," you need to take a time out. But first read what The Mars Agency has to say on the subject.
- Mar 24
- 2 min
Is Measuring Commerce Marketing Worth It?
Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it.
- Mar 8
- 1 min
Clarity in Commerce: KPM's Cara Pratt
Our discussion with Kroger Precision Marketing’s SVP continues with a look at “Retail Media's Expanding Horizons.”
- Mar 7
- 3 min
Delivering Total Business Impact
Forget “above the line” or “below the line.” What matters most is your bottom line. The first in a three-part series.
- Feb 22
- 4 min
Lessons to Learn for Back to School 2023
The Mars Agency examines 6 shopper trends that retailers should consider when building this year’s seasonal marketing plan.
- Feb 8
- 1 min
Clarity in Commerce: Cara Pratt
Kroger Precision Marketing’s SVP discusses “Good Bets & Best Practices in Retail Media.”
- Jan 26
- 2 min
Midnight Musings About ChatGPT
The Mars Agency's Brian Higdon asks ChatGPT about uses cases for retail and consumer goods. Here's what it told him.
- Dec 2, 2022
- 5 min
Cyber 5 Trends at Amazon & Walmart
Brand performance varies widely at these leading players during the holiday season’s busiest weekend. A special report from Analytic Index.
- Nov 2, 2022
- 15 min
Advertising Week Recap
Retail Media is putting the 'commerce' back into commercials. The Mars Agency presents a special report from the annual media conference.
- Oct 17, 2022
- 2 min
New Partnership to Further Enhance Marilyn
Analytic Index's next-gen data will help The Mars Agency's industry-leading platform deliver unmatched actionable insights to clients.
- Aug 16, 2022
- 3 min
The Many Benefits of Data Transparency
Mondelez International's Steve McGowan outlines the benefits of adopting an advanced data platform for all commerce marketing activity.
- Jul 8, 2022
- 1 min
Viewpoint: Commerce Never Sleeps
Executives from The Mars Agency’s London office who attended ShopTalk Europe identified six prominent themes (and one universal truth).
- Jul 7, 2022
- 2 min
Become a Data & Technology Master This July
The Mars Agency's technology experts are leading a Master Class on data best practices at Adweek's annual CommerceWeek event in NYC.
- Jun 23, 2022
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
- Jun 13, 2022
- 3 min
Driving Growth by Optimizing the Retailer Spend
Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
- Apr 21, 2022
- 5 min
Global Intel: Canadian Grocery Trends
The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
- Mar 16, 2022
- 2 min
The Growing Need for Brand Purpose
How important is brand purpose for winning over today’s shoppers? Marilyn® knows.
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