The Many Benefits of Data Transparency
Mondelez International's Steve McGowan outlines the benefits of adopting an advanced data platform for all commerce marketing activity.
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- Jul 8
- 1 min
Viewpoint: Commerce Never Sleeps
Executives from The Mars Agency’s London office who attended ShopTalk Europe identified six prominent themes (and one universal truth).
- Jul 7
- 2 min
Become a Data & Technology Master This July
The Mars Agency's technology experts are leading a Master Class on data best practices at Adweek's annual CommerceWeek event in NYC.
- Jun 23
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
- Jun 13
- 3 min
Driving Growth by Optimizing the Retailer Spend
Can reallocating marketing dollars unlock growth opportunities? Marilyn® knows.
- Jun 7
- 2 min
Bahigh Acuna Named EVP of Marilyn
The former Amazon leader will expand the martech platform's strategy while continuing to develop its best-in-class marketing applications.
- Apr 21
- 5 min
Global Intel: Canadian Grocery Trends
The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
- Mar 16
- 2 min
The Growing Need for Brand Purpose
How important is brand purpose for winning over today’s shoppers? Marilyn® knows
- Feb 28
- 7 min
A 'GPS' for the New Shopper Journey: Generations
The impact of Generation, Purpose & Store on shopping behavior. Part 1 of 3
- Feb 17
- 2 min
The Limitations of Marketing Mix Analysis
Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
- Feb 2
- 2 min
How to Evaluate the Retailer Spend
How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
- Jan 18
- 1 min
Categories Online Shoppers Buy Most
Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.
- Jan 13
- 10 min
What to Expect at Retail in 2022
Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
- Jan 6
- 1 min
How Shoppers Plan Online Stock-up Trips
How do shoppers prepare for their online grocery trips? Marilyn® knows.
- Dec 17, 2021
- 1 min
How Shoppers Choose Online Grocers
How do shoppers select an online grocery retailer? Marilyn knows.
- Dec 7, 2021
- 1 min
How Shoppers Choose On-Demand Retailers
How do shoppers pick which home delivery service to use? Marilyn knows.
- Nov 11, 2021
- 2 min
Woman of Excellence: Kelly Kachnowski
A profile of The Mars Agency's award-winning VP-Commercial Development.
- Oct 30, 2021
- 13 min
9 Moments of Influence in the New Shopper Journey
Leveraging new touch points in the curbside pickup Shopper Journey.