The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.

How important is brand purpose for winning over today’s shoppers? Marilyn® knows

The impact ofGeneration,Purpose &Store on shopping behavior. Part 1 of 3

Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.

How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.

Which categories do online shoppers buy most often during stock-up trips? Marilyn knows.

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.

How do shoppers prepare for their online grocery trips? Marilyn® knows.

How do shoppers select an online grocery retailer? Marilyn knows.

How do shoppers pick which home delivery service to use? Marilyn knows.

A profile of The Mars Agency's award-winning VP-Commercial Development.

Leveraging new touch points in the curbside pickup Shopper Journey.