Apr 215 minInsights & MeasurementGlobal Intel: Canadian Grocery TrendsThe Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
Mar 162 minAsk MarilynThe Growing Need for Brand PurposeHow important is brand purpose for winning over today’s shoppers? Marilyn® knows
Feb 287 minInsights & MeasurementA 'GPS' for the New Shopper Journey: GenerationsThe impact ofGeneration,Purpose &Store on shopping behavior. Part 1 of 3
Feb 172 minInsights & MeasurementThe Limitations of Marketing Mix AnalysisCan shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
Feb 22 minInsights & MeasurementHow to Evaluate the Retailer SpendHow can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
Jan 181 minInsights & MeasurementCategories Online Shoppers Buy MostWhich categories do online shoppers buy most often during stock-up trips? Marilyn knows.
Jan 1310 minConnected CommerceWhat to Expect at Retail in 2022Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Jan 61 minInsights & MeasurementHow Shoppers Plan Online Stock-up TripsHow do shoppers prepare for their online grocery trips? Marilyn® knows.
Dec 17, 20211 minInsights & MeasurementHow Shoppers Choose Online GrocersHow do shoppers select an online grocery retailer? Marilyn knows.
Dec 7, 20211 minInsights & MeasurementHow Shoppers Choose On-Demand RetailersHow do shoppers pick which home delivery service to use? Marilyn knows.
Nov 11, 20212 minOrganizational ExcellenceWoman of Excellence: Kelly KachnowskiA profile of The Mars Agency's award-winning VP-Commercial Development.
Oct 30, 202113 minInsights & Measurement9 Moments of Influence in the New Shopper JourneyLeveraging new touch points in the curbside pickup Shopper Journey.