News to Use for Commerce Marketers
A quick review of recent events at key retailers like Kroger, Walmart and 7-Eleven and the potential implications for brand partners.
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- Nov 3, 2022
- 3 min
'KroGo' Brings Connected Commerce One Step Closer
The Mars Agency's Lindsey Simcik finds plenty to like about Kroger's new smart cart as both a commerce marketing pro and a shopping mom.
- Oct 14, 2022
- 3 min
Kroger + Albertsons: Key Considerations
The Mars Agency's Brian Higdon weighs in on the potential impact of this historic retail merger.
- Jul 13, 2022
- 3 min
Kroger Expands Boost Program Nationally
The ecommerce-focused membership program gives Kroger a promising counterpoint to Amazon Prime and a new way for brands to partner.
- Mar 30, 2022
- 2 min
KPM’s New API Improves Visibility for Kroger Ad Partners
Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
- Nov 14, 2021
- 6 min
Evaluating the New Kroger PMP
Analysis of Kroger's new self-serve platform for offsite media buying.
- Nov 8, 2021
- 3 min
Kroger's New Boost
The grocery retailer is breaking the industry mold with a tiered subscription program.
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