Clarity in Commerce: Ken Barnett, Part II
The Mars Agency's Executive Chairman discusses "What’s Next for Commerce Marketing."
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- Nov 30, 2022
- 1 min
Clarity in Commerce: Stephen Chriss
Campbell Soup Company’s VP-Digital Commerce & Omni-Shopper Marketing discusses “Aligning for Connected Commerce Success.”
- Oct 18, 2022
- 1 min
Clarity in Commerce: Chris McClement
Henkel Consumer Brands' VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.”
- Oct 5, 2022
- 1 min
Clarity in Commerce: Ken Barnett
Ken Barnett, The Mars Agency's Executive Chairman, discusses "What Hasn't Changed About Commerce Marketing."
- Sep 16, 2022
- 1 min
Mars U Creative Inspires and Unifies
An ongoing forum "for creatives, by creatives" is educating and inspiring team members while elevating The Mars Agency's work for clients.
- Sep 14, 2022
- 3 min
Interns Team on Innovative Product Launch
The Mars Agency's annual summer program gives college students a taste of real-world work experience.
- Sep 7, 2022
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Aug 2, 2022
- 2 min
Bentonville Events Spark Collaboration
The Mars Agency unites members of the Walmart ecosystem for two mornings of knowledge sharing and partnership building.
- Jul 25, 2022
- 2 min
Transform the Sales Team in 11 Not-So-Easy Steps
Key considerations that CPG sales organizations must examine to maintain efficient, effective partnerships with key retailers.
- Jul 19, 2022
- 3 min
Rising Stars to Gain Real World Experience
The Mars Agency's 9th annual summer internship program gives promising students a taste of real agency experience.
- Jun 30, 2022
- 3 min
Finding Pride in Year-Round Allyship
As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
- May 11, 2022
- 1 min
Work from Home Tips for Young Creatives
The Mars Agency's team offers nine truths about the new world of work and agency life for WFH creatives still wondering, "WTF?"
- Apr 18, 2022
- 2 min
How to Transform the CPG Sales Team
New report outlines key considerations for building an effective omnichannel organization.
- Apr 18, 2022
- 2 min
The Mars Agency Lands on Fourth Continent
Global Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands
- Apr 11, 2022
- 2 min
Fueling More Growth with New Hires
The Mars Agency made more than two-dozen appointments across three countries in March.
- Mar 1, 2022
- 1 min
Connected Commerce: What, How & Why Now
Brand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
- Feb 17, 2022
- 2 min
The Limitations of Marketing Mix Analysis
Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
- Feb 7, 2022
- 2 min
Macdonald Tapped to Lead Creative Growth
The London-based Mars Agency vet will now guide innovation and growth for clients around the world.
- Jan 24, 2022
- 2 min
Mogul Names Hoskins a 'Top DEI Leader'
The Mars Agency director was lauded for helping to build a "sustainable, inclusive workplace culture.”
- Jan 13, 2022
- 10 min
What to Expect at Retail in 2022
Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
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