Mars U Creative Inspires and Unifies
An ongoing forum "for creatives, by creatives" is educating and inspiring team members while elevating The Mars Agency's work for clients.
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- Sep 14
- 3 min
Interns Team on Innovative Product Launch
The Mars Agency's annual summer program gives college students a taste of real-world work experience.
- Sep 7
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Aug 2
- 2 min
Bentonville Events Spark Collaboration
The Mars Agency unites members of the Walmart ecosystem for two mornings of knowledge sharing and partnership building.
- Jul 26
- 2 min
Transform the Sales Team in 11 Not-So-Easy Steps
Key considerations that CPG sales organizations must examine to maintain efficient, effective partnerships with key retailers.
- Jul 19
- 3 min
Rising Stars to Gain Real World Experience
The Mars Agency's 9th annual summer internship program gives promising students a taste of real agency experience.
- Jun 30
- 3 min
Finding Pride in Year-Round Allyship
As consumers seek out brands with a strong purpose, marketers must be conscious about how they participate in celebratory months.
- May 12
- 1 min
Work from Home Tips for Young Creatives
The Mars Agency's team offers nine truths about the new world of work and agency life for WFH creatives still wondering, "WTF?"
- Apr 19
- 2 min
How to Transform the CPG Sales Team
New report outlines key considerations for building an effective omnichannel organization.
- Apr 18
- 2 min
The Mars Agency Lands on Fourth Continent
Global Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands
- Apr 11
- 2 min
Fueling More Growth with New Hires
The Mars Agency made more than two-dozen appointments across three countries in March.
- Mar 1
- 1 min
Connected Commerce: What, How & Why Now
Brand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
- Feb 17
- 2 min
The Limitations of Marketing Mix Analysis
Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
- Feb 7
- 2 min
Macdonald Tapped to Lead Creative Growth
The London-based Mars Agency vet will now guide innovation and growth for clients around the world.
- Jan 24
- 2 min
Mogul Names Hoskins a 'Top DEI Leader'
The Mars Agency director was lauded for helping to build a "sustainable, inclusive workplace culture.”
- Jan 13
- 10 min
What to Expect at Retail in 2022
Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
- Dec 10, 2021
- 1 min
The What, How & Why Now of Connected Commerce
Brands must rethink internal alignment and marketing strategy to address transformative change.
- Nov 11, 2021
- 2 min
Woman of Excellence: Kelly Kachnowski
A profile of The Mars Agency's award-winning VP-Commercial Development.
- Oct 29, 2021
- 3 min
The Five Secrets for Connecting Commerce
The new model for success is shopper-centric, dynamic and relentlessly focused on conversion.