May 121 minOrganizational ExcellenceWork from Home Tips for Young CreativesThe Mars Agency's team offers nine truths about the new world of work and agency life for WFH creatives still wondering, "WTF?"
Apr 192 minOrganizational ExcellenceHow to Transform the CPG Sales Team New report outlines key considerations for building an effective omnichannel organization.
Apr 182 minCompany NewsThe Mars Agency Lands on Fourth ContinentGlobal Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands
Apr 112 minCompany NewsFueling More Growth with New HiresThe Mars Agency made more than two-dozen appointments across three countries in March.
Mar 11 minConnected CommerceConnected Commerce: What, How & Why NowBrand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
Feb 172 minInsights & MeasurementThe Limitations of Marketing Mix AnalysisCan shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
Feb 72 minCompany NewsMacdonald Tapped to Lead Creative GrowthThe London-based Mars Agency vet will now guide innovation and growth for clients around the world.
Jan 242 minCompany NewsMogul Names Hoskins a 'Top DEI Leader'The Mars Agency director was lauded for helping to build a "sustainable, inclusive workplace culture.”
Jan 1310 minConnected CommerceWhat to Expect at Retail in 2022Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Dec 10, 20211 minConnected CommerceThe What, How & Why Now of Connected CommerceBrands must rethink internal alignment and marketing strategy to address transformative change.
Nov 11, 20212 minOrganizational ExcellenceWoman of Excellence: Kelly KachnowskiA profile of The Mars Agency's award-winning VP-Commercial Development.
Oct 29, 20213 minConnected CommerceThe Five Secrets for Connecting CommerceThe new model for success is shopper-centric, dynamic and relentlessly focused on conversion.