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Work from Home Tips for Young Creatives
  • May 12
  • 1 min
Organizational Excellence

Work from Home Tips for Young Creatives

The Mars Agency's team offers nine truths about the new world of work and agency life for WFH creatives still wondering, "WTF?"
How to Transform the CPG Sales Team
  • Apr 19
  • 2 min
Organizational Excellence

How to Transform the CPG Sales Team

New report outlines key considerations for building an effective omnichannel organization.
The Mars Agency Lands on Fourth Continent
  • Apr 18
  • 2 min
Company News

The Mars Agency Lands on Fourth Continent

Global Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands
Fueling More Growth with New Hires
  • Apr 11
  • 2 min
Company News

Fueling More Growth with New Hires

The Mars Agency made more than two-dozen appointments across three countries in March.
Connected Commerce: What, How & Why Now
  • Mar 1
  • 1 min
Connected Commerce

Connected Commerce: What, How & Why Now

Brand organizations must better align internal structures and external engagement to succeed in the new shopper ecosystem.
The Limitations of Marketing Mix Analysis
  • Feb 17
  • 2 min
Insights & Measurement

The Limitations of Marketing Mix Analysis

Can shopper marketing be effectively measured using marketing mix modeling? Marilyn knows.
Macdonald Tapped to Lead Creative Growth
  • Feb 7
  • 2 min
Company News

Macdonald Tapped to Lead Creative Growth

The London-based Mars Agency vet will now guide innovation and growth for clients around the world.
Mogul Names Hoskins a 'Top DEI Leader'
  • Jan 24
  • 2 min
Company News

Mogul Names Hoskins a 'Top DEI Leader'

The Mars Agency director was lauded for helping to build a "sustainable, inclusive workplace culture.”
What to Expect at Retail in 2022
  • Jan 13
  • 10 min
Connected Commerce

What to Expect at Retail in 2022

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
The What, How & Why Now of Connected Commerce
  • Dec 10, 2021
  • 1 min
Connected Commerce

The What, How & Why Now of Connected Commerce

Brands must rethink internal alignment and marketing strategy to address transformative change.
Woman of Excellence: Kelly Kachnowski
  • Nov 11, 2021
  • 2 min
Organizational Excellence

Woman of Excellence: Kelly Kachnowski

A profile of The Mars Agency's award-winning VP-Commercial Development.
The Five Secrets for Connecting Commerce
  • Oct 29, 2021
  • 3 min
Connected Commerce

The Five Secrets for Connecting Commerce

The new model for success is shopper-centric, dynamic and relentlessly focused on conversion.
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