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5 Ideas for Driving Sales on Amazon
  • 7 days ago
  • 5 min
Ecommerce

5 Ideas for Driving Sales on Amazon

Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
A Quick Look at Retail Media Measurement
  • May 9
  • 5 min
Retail Media

A Quick Look at Retail Media Measurement

Three best practices that brands can adopt to more clearly understand the value delivered by retail media.
Goodman Named to P2PI's '40 Under 40'
  • Apr 5
  • 2 min
Retail Media

Goodman Named to P2PI's '40 Under 40'

The Mars Agency's media leader has helped guide industry innovation by identifying new opportunities and sharing his learning at large.
KPM’s New API Improves Visibility for Kroger Ad Partners
  • Mar 30
  • 2 min
Retail Media

KPM’s New API Improves Visibility for Kroger Ad Partners

Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Digital Commerce Guideposts: Stop Searching Yourself
  • Mar 25
  • 2 min
Ecommerce

Digital Commerce Guideposts: Stop Searching Yourself

Did you know that checking on your brand's search performance can actually hurt your brand's search performance?
Digital Commerce Roadmap: Digital Shelf Optimization
  • Mar 21
  • 7 min
Ecommerce

Digital Commerce Roadmap: Digital Shelf Optimization

Tips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
Transforming the Shopper Journey Through Instacart
  • Mar 8
  • 5 min
Retail Intelligence

Transforming the Shopper Journey Through Instacart

Strategies for partnering with Instacart on the frontier of ecommerce marketing.
Digital Commerce Roadmap: Ratings & Reviews
  • Feb 15
  • 3 min
Retail Media

Digital Commerce Roadmap: Ratings & Reviews

Tips and trips for success with ratings & reviews on five leading retail media platforms.
Making Sense of Retail Media
  • Jan 31
  • 1 min
Retail Media

Making Sense of Retail Media

How to navigate the complexities of investing, funding & staffing to optimize retail media activation.
What to Expect at Retail in 2022
  • Jan 13
  • 10 min
Connected Commerce

What to Expect at Retail in 2022

Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Collaboration with KPM to Establish Industry Standards
  • Jan 12
  • 2 min
Company News

Collaboration with KPM to Establish Industry Standards

Our first formal pact with Kroger's retail media arm will enable test & learn opportunities and joint education.
Understanding  Retail Media
  • Dec 10, 2021
  • 1 min
Retail Media

Understanding Retail Media

How to navigate the complexities of investing, staffing and funding for retail media.
Retail Trends: Cheers to Instacart
  • Dec 6, 2021
  • 13 min
Ecommerce

Retail Trends: Cheers to Instacart

We look at trends in adult beverages with the nation’s top grocery home delivery provider.
Digital Commerce Roadmap: Winning Search
  • Nov 30, 2021
  • 6 min
Retail Intelligence

Digital Commerce Roadmap: Winning Search

Tips & tricks for winning search on five leading retail media platforms.
Kroger's New Boost
  • Nov 8, 2021
  • 3 min
Ecommerce

Kroger's New Boost

The grocery retailer is breaking the industry mold with a tiered subscription program.
Evaluating the New Walmart DSP
  • Nov 2, 2021
  • 4 min
Retail Media

Evaluating the New Walmart DSP

Analyzing Walmart Connect's new self-serve platform for offsite media buying.
Retail Watch: Shoppable Media at Walmart
  • Oct 27, 2021
  • 3 min
Retail Media

Retail Watch: Shoppable Media at Walmart

Walmart is working to make all media roads lead right to the cart.
The Future of the Internet, As Seen on Snapchat
  • Oct 25, 2021
  • 3 min
Retail Media

The Future of the Internet, As Seen on Snapchat

The next advertising battleground? Connected TV.
Connected Commerce in Action
  • Oct 24, 2021
  • 2 min
Connected Commerce

Connected Commerce in Action

Learn how Mars Wrigley, Henkel Beauty and Mars Petcare are working across functions to develop omnichannel shopper solutions.
Emerging Channels: Winning with Gopuff Shoppers
  • Oct 22, 2021
  • 2 min
Retail Media

Emerging Channels: Winning with Gopuff Shoppers

Gopuff's Mike Harp outlines the company's four "big bets" for driving growth.
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