Introducing the Retail Media Report Card
The Mars Agency unveils a universal tool for the effective assessment and comparison of retail media platforms
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- Sep 7
- 1 min
Talking Retail Media at Groceryshop
Join us at Groceryshop to learn tried and true tips for Developing an Effective Retail Media Strategy. September 22, 10:10 AM.
- Sep 7
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Sep 6
- 2 min
How to Win One Digital Shelf at a Time
The Mars Agency's John Willkom will present strategic best practices across key omni-retailer platforms at CRC's eCommerce Summit.
- Aug 23
- 3 min
Partner Your Way to Walmart Connect Success
What's the best way to maximize your Walmart Connect investment? The answer is more old-fashioned than you might expect.
- Aug 18
- 3 min
Walmart.com Brings Enhanced Content Back
The return of rich media and other product detail page enhancements will help brands drive engagement and conversion on Walmart.com.
- Aug 17
- 4 min
Retail Media Roundup
The Mars Agency presents the news you need to know about leading retail media platforms and service providers.
- Jul 15
- 3 min
Time to Review Your Walmart Connect Search Strategy
The Mars Agency's offers some tips on how advertisers should respond to the network’s newly revamped paid search offering.
- Jun 29
- 2 min
Being Realistic About the ‘Endless’ Aisle
If your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
- May 16
- 5 min
5 Ideas for Driving Sales on Amazon
Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
- May 9
- 5 min
A Quick Look at Retail Media Measurement
Three best practices that brands can adopt to more clearly understand the value delivered by retail media.
- Apr 5
- 2 min
Goodman Named to P2PI's '40 Under 40'
The Mars Agency's media leader has helped guide industry innovation by identifying new opportunities and sharing his learning at large.
- Mar 30
- 2 min
KPM’s New API Improves Visibility for Kroger Ad Partners
Onsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
- Mar 25
- 2 min
Digital Commerce Guideposts: Stop Searching Yourself
Did you know that checking on your brand's search performance can actually hurt your brand's search performance?
- Mar 21
- 7 min
Digital Commerce Roadmap: Digital Shelf Optimization
Tips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
- Mar 8
- 5 min
Transforming the Shopper Journey Through Instacart
Strategies for partnering with Instacart on the frontier of ecommerce marketing.
- Feb 15
- 3 min
Digital Commerce Roadmap: Ratings & Reviews
Tips and trips for success with ratings & reviews on five leading retail media platforms.
- Jan 31
- 1 min
Making Sense of Retail Media
How to navigate the complexities
of investing, funding & staffing to optimize retail media activation.
- Jan 13
- 10 min
What to Expect at Retail in 2022
Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
- Jan 12
- 2 min
Collaboration with KPM to Establish Industry Standards
Our first formal pact with Kroger's retail media arm will enable test & learn opportunities and joint education.