Retail Media Report Card: 2Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 14 top platforms across 65 criteria in five critical performance areas.
top of page
Search
- May 12
- 2 min
Who's the Most Collaborative Retail Network?
The Mars Agency tackles some of the most common questions that brands are asking about retail media strategy and activation.
- Apr 24
- 1 min
Best Practices for Measuring iROAS?
The Mars Agency tackles some of the most common questions that brands are asking about retail media strategy and activation.
- Apr 14
- 1 min
What Metrics Are Best for Retail Media?
If your first thought was "ROAS," you need to take a time out. But first read what The Mars Agency has to say on the subject.
- Apr 4
- 3 min
Key Principles of Connected Commerce
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy.
- Mar 22
- 1 min
Clarity in Commerce: Claire Wyatt & Evan Hovorka
The Albertsons Media Collective executives discuss “Emerging Opportunities in Retail Media.”
- Mar 19
- 5 min
Driving Toward Joint Value Planning
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. The second in a series.
- Mar 14
- 2 min
Analysis: Best Buy Makes Their Ads ‘My Ads’
Best Buy Ads listens: a new self-service platform will give brand partners greater transparency and control over their media campaigns.
- Mar 8
- 1 min
Clarity in Commerce: KPM's Cara Pratt
Our discussion with Kroger Precision Marketing’s SVP continues with a look at “Retail Media's Expanding Horizons.”
- Mar 8
- 1 min
Let’s Talk Shoptalk
Meet with us at Shoptalk to talk digital strategy, commerce media, measurement and retail solutions.
- Mar 7
- 3 min
Delivering Total Business Impact
Forget “above the line” or “below the line.” What matters most is your bottom line. The first in a three-part series.
- Feb 16
- 4 min
Getting Acquainted with AD Retail Media
The Mars Agency's Andy Howard breaks down Ahold Delhaize USA's new retail media network.
- Feb 8
- 1 min
Clarity in Commerce: Cara Pratt
Kroger Precision Marketing’s SVP discusses “Good Bets & Best Practices in Retail Media.”
- Feb 6
- 1 min
Retail Media Report Card: 1Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 12 top platforms across 62 criteria in five critical performance areas.
- Jan 25
- 1 min
Clarity in Commerce: Ellen Mulryan
The Trade Desk’s Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.”
- Jan 10
- 1 min
Clarity in Commerce: George Gallate
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.”
- Jan 3
- 17 min
What to Expect at Retail in 2023
Ten trends that will shape the industry over the next 12 months — and 10 more things we hope will happen, but probably won't.
- Dec 8, 2022
- 4 min
Closing Loops with Retail Media
Data-rich retailer platforms can help brands align marketing activity and connect short-term campaigns with long-term business objectives.
- Nov 22, 2022
- 7 min
Retail Media Roundup: Fall 2022
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
- Nov 7, 2022
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
bottom of page