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Apr 52 minRetail MediaGoodman Named to P2PI's '40 Under 40'The Mars Agency's media leader has helped guide industry innovation by identifying new opportunities and sharing his learning at large.
Mar 302 minRetail MediaKPM’s New API Improves Visibility for Kroger Ad PartnersOnsite search inventory for Kroger websites can now be managed through the third-party Pacvue, Skai, and Flywheel Digital platforms.
Mar 252 minEcommerceDigital Commerce Guideposts: Stop Searching YourselfDid you know that checking on your brand's search performance can actually hurt your brand's search performance?
Mar 217 minEcommerceDigital Commerce Roadmap: Digital Shelf OptimizationTips and tricks for winning the digital shelf at Amazon, Walmart, Target, Kroger and Instacart.
Mar 85 minRetail IntelligenceTransforming the Shopper Journey Through InstacartStrategies for partnering with Instacart on the frontier of ecommerce marketing.
Feb 153 minRetail MediaDigital Commerce Roadmap: Ratings & ReviewsTips and trips for success with ratings & reviews on five leading retail media platforms.
Jan 311 minRetail MediaMaking Sense of Retail MediaHow to navigate the complexities of investing, funding & staffing to optimize retail media activation.
Jan 1310 minConnected CommerceWhat to Expect at Retail in 2022Eight not-so-obvious trends that will impact the industry in 2022 — along with a few things we wish would happen, but probably won't.
Jan 122 minCompany NewsCollaboration with KPM to Establish Industry Standards Our first formal pact with Kroger's retail media arm will enable test & learn opportunities and joint education.
Dec 10, 20211 minRetail MediaUnderstanding Retail MediaHow to navigate the complexities of investing, staffing and funding for retail media.
Dec 6, 202113 minEcommerceRetail Trends: Cheers to InstacartWe look at trends in adult beverages with the nation’s top grocery home delivery provider.
Nov 30, 20216 minRetail IntelligenceDigital Commerce Roadmap: Winning SearchTips & tricks for winning search on five leading retail media platforms.
Nov 8, 20213 minEcommerceKroger's New BoostThe grocery retailer is breaking the industry mold with a tiered subscription program.
Nov 2, 20214 minRetail MediaEvaluating the New Walmart DSPAnalyzing Walmart Connect's new self-serve platform for offsite media buying.
Oct 27, 20213 minRetail MediaRetail Watch: Shoppable Media at WalmartWalmart is working to make all media roads lead right to the cart.
Oct 25, 20213 minRetail MediaThe Future of the Internet, As Seen on SnapchatThe next advertising battleground? Connected TV.
Oct 24, 20212 minConnected CommerceConnected Commerce in Action Learn how Mars Wrigley, Henkel Beauty and Mars Petcare are working across functions to develop omnichannel shopper solutions.
Oct 22, 20212 minRetail MediaEmerging Channels: Winning with Gopuff Shoppers Gopuff's Mike Harp outlines the company's four "big bets" for driving growth.