Clarity in Commerce: Ellen Mulryan
The Trade Desk’s Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.”
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- Jan 10
- 1 min
Clarity in Commerce: George Gallate
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.”
- Jan 3
- 17 min
What to Expect at Retail in 2023
Ten trends that will shape the industry over the next 12 months — and 10 more things we hope will happen, but probably won't.
- Dec 8, 2022
- 4 min
Closing Loops with Retail Media
Data-rich retailer platforms can help brands align marketing activity and connect short-term campaigns with long-term business objectives.
- Nov 22, 2022
- 7 min
Retail Media Roundup: Fall 2022
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
- Nov 7, 2022
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
- Nov 1, 2022
- 15 min
Advertising Week Recap
Retail Media is putting the 'commerce' back into commercials. The Mars Agency presents a special report from the annual media conference.
- Oct 25, 2022
- 1 min
Clarity in Commerce: Marie Catanzaro
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.”
- Sep 18, 2022
- 2 min
Introducing the Retail Media Report Card
The Mars Agency unveils a universal tool for the effective assessment and comparison of retail media platforms
- Sep 7, 2022
- 1 min
Talking Retail Media at Groceryshop
Join us at Groceryshop to learn tried and true tips for Developing an Effective Retail Media Strategy. September 22, 10:10 AM.
- Sep 7, 2022
- 2 min
Viewpoint: Refining the Funnel
Commerce Week Recap: The marketing world is embracing a new model of aligned, data-driven engagement.
- Sep 6, 2022
- 2 min
How to Win One Digital Shelf at a Time
The Mars Agency's John Willkom will present strategic best practices across key omni-retailer platforms at CRC's eCommerce Summit.
- Aug 23, 2022
- 3 min
Partner Your Way to Walmart Connect Success
What's the best way to maximize your Walmart Connect investment? The answer is more old-fashioned than you might expect.
- Aug 18, 2022
- 3 min
Walmart.com Brings Enhanced Content Back
The return of rich media and other product detail page enhancements will help brands drive engagement and conversion on Walmart.com.
- Aug 17, 2022
- 4 min
Retail Media Roundup
The Mars Agency presents the news you need to know about leading retail media platforms and service providers.
- Jul 14, 2022
- 3 min
Time to Review Your Walmart Connect Search Strategy
The Mars Agency's offers some tips on how advertisers should respond to the network’s newly revamped paid search offering.
- Jun 29, 2022
- 2 min
Being Realistic About the ‘Endless’ Aisle
If your product doesn't have an economic or strategic purpose for being online, you might as well call it the 'pointless' aisle.
- May 16, 2022
- 5 min
5 Ideas for Driving Sales on Amazon
Behind-the-scenes tools and shopper-facing tactics that can help brands drive short-term sales and long-term growth.
- May 9, 2022
- 5 min
A Quick Look at Retail Media Measurement
Three best practices that brands can adopt to more clearly understand the value delivered by retail media.
- Apr 5, 2022
- 2 min
Goodman Named to P2PI's '40 Under 40'
The Mars Agency's media leader has helped guide industry innovation by identifying new opportunities and sharing his learning at large.
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