The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.

A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.

Key takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.

Five "must do's" for building effective strategic partnerships with the consumer electronics market leader.

Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.

The search engine’s “People Also Ask” function might be a goldmine for shopper insights.

Recent media coverage of our work with some of the best clients around.

The retailer's aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise.

The experts agree: Brands need to better and more deeply engage with both consumers and employees.

The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.

Can CPG brands effectively sample on Amazon.com? Just ask Alexa.

The unique campaign created a distinct voice in the category for Henkel and Walmart.

Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.

As the industry moves toward the Metaverse, the call for shopper-centricity remains.

Strategies for partnering with Instacart on the frontier of ecommerce marketing.

A quick look at three services the retailer is using to drive shopper loyalty without discounting prices.

Recent promotions boost exceptional leaders while bolstering The Mars Agency's resources and capabilities.

The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.

Digital enhancements can turn static product displays into immersive shopper destinations.

How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.