Retail Media Roundup: Fall 2022
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
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- Nov 14
- 7 min
News to Use for Commerce Marketers
A quick review of recent events at key retailers like Kroger, Walmart and 7-Eleven and the potential implications for brand partners.
- Nov 8
- 1 min
Clarity in Commerce: Chris Drumey
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.”
- Nov 3
- 3 min
'KroGo' Brings Connected Commerce One Step Closer
The Mars Agency's Lindsey Simcik finds plenty to like about Kroger's new smart cart as both a commerce marketing pro and a shopping mom.
- Nov 1
- 15 min
Advertising Week Recap
Retail Media is putting the 'commerce' back into commercials. The Mars Agency presents a special report from the annual media conference.
- Oct 24
- 6 min
Notable News for Commerce Marketers
A quick review of recent events at Walmart, Sam's Club, Albertsons and other retailers and their potential implications for brand partners.
- Oct 16
- 2 min
New Partnership to Further Enhance Marilyn
Analytic Index's next-gen data will help The Mars Agency's industry-leading platform deliver unmatched actionable insights to clients.
- Oct 14
- 3 min
Kroger + Albertsons: Key Considerations
The Mars Agency's Brian Higdon weighs in on the potential impact of this historic retail merger.
- Sep 20
- 1 min
Grow Your Business At Walmart
Join us September 28-29 in Rogers, Arkansas, for actionable insights and frameworks you can use to grow your business at Walmart.
- Sep 1
- 3 min
Back to School Lessons from Target
The Mars Agency's Customer Development team explores the multiple dimensions through which the retailer captured shoppers this season.
- Aug 30
- 3 min
Evaluating Best Buy’s Back to School Checklist
The Mars Agency's Customer Development team examines five tactics the consumer tech giant is using to win this back to school season.
- Aug 23
- 3 min
Partner Your Way to Walmart Connect Success
What's the best way to maximize your Walmart Connect investment? The answer is more old-fashioned than you might expect.
- Aug 17
- 4 min
Retail Media Roundup
The Mars Agency presents the news you need to know about leading retail media platforms and service providers.
- Aug 2
- 2 min
Bentonville Events Spark Collaboration
The Mars Agency unites members of the Walmart ecosystem for two mornings of knowledge sharing and partnership building.
- Jul 14
- 3 min
Time to Review Your Walmart Connect Search Strategy
The Mars Agency's offers some tips on how advertisers should respond to the network’s newly revamped paid search offering.
- Jul 13
- 3 min
Kroger Expands Boost Program Nationally
The ecommerce-focused membership program gives Kroger a promising counterpoint to Amazon Prime and a new way for brands to partner.
- Jul 8
- 1 min
Viewpoint: Commerce Never Sleeps
Executives from The Mars Agency’s London office who attended ShopTalk Europe identified six prominent themes (and one universal truth).
- Jun 24
- 5 min
Amazon Prime Day Predictions
The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
- Jun 22
- 4 min
Connected Commerce: 5 Trends to Watch
A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.