7 days ago5 minEcommerceAmazon Prime Day PredictionsThe Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
Jun 234 minInsights & MeasurementConnected Commerce: 5 Trends to WatchA look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
Jun 147 minRetail Intelligence'Intelligent Commerce’ Wins at WalmartKey takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
Jun 32 minRetail IntelligenceHow to Win at Best BuyFive "must do's" for building effective strategic partnerships with the consumer electronics market leader.
May 316 minRetail IntelligenceTarget Forward: Going All In on SustainabilityTarget's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
May 242 minEcommerceFinding Answers on GoogleThe search engine’s “People Also Ask” function might be a goldmine for shopper insights.
May 163 minSuccess StoriesIn the NewsRecent media coverage of our work with some of the best clients around.
Apr 254 minRetail IntelligenceTarget Forward: Every Day is Earth DayThe retailer's aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise.
Apr 224 minRetail IntelligenceBrand Masters: Marketing Has a New PurposeThe experts agree: Brands need to better and more deeply engage with both consumers and employees.
Apr 215 minInsights & MeasurementGlobal Intel: Canadian Grocery TrendsThe Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
Apr 144 minEcommerceDriving Trial on AmazonCan CPG brands effectively sample on Amazon.com? Just ask Alexa.
Apr 132 minSuccess Stories‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency The unique campaign created a distinct voice in the category for Henkel and Walmart.
Apr 74 minRetail IntelligenceChannel Briefs: Getting 'F's' at C-StoresTargeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.
Apr 62 minRetail IntelligenceA Quick Chat About ShopTalk As the industry moves toward the Metaverse, the call for shopper-centricity remains.
Mar 85 minRetail IntelligenceTransforming the Shopper Journey Through InstacartStrategies for partnering with Instacart on the frontier of ecommerce marketing.
Mar 83 minRetail IntelligenceWalmart's 'Non-Loyalty' Strategy: An Inside ViewA quick look at three services the retailer is using to drive shopper loyalty without discounting prices.
Mar 22 minCompany NewsStrong Leaders Elevated in Key Retail Markets Recent promotions boost exceptional leaders while bolstering The Mars Agency's resources and capabilities.
Feb 216 minEcommerceSocial Commerce: Something to Talk About The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Feb 96 minRetail IntelligenceReviving Print P-O-P Through Digital TechnologyDigital enhancements can turn static product displays into immersive shopper destinations.
Feb 22 minInsights & MeasurementHow to Evaluate the Retailer SpendHow can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.