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Amazon Prime Day Predictions
  • 7 days ago
  • 5 min
Ecommerce

Amazon Prime Day Predictions

The Mars Agency’s eCommerce experts look at possible scenarios that could make Amazon’s annual extravaganza even more impactful this year.
Connected Commerce: 5 Trends to Watch
  • Jun 23
  • 4 min
Insights & Measurement

Connected Commerce: 5 Trends to Watch

A look at how brands and retailers are responding to 5 real-time trends in shopper behavior.
'Intelligent Commerce’ Wins at Walmart
  • Jun 14
  • 7 min
Retail Intelligence

'Intelligent Commerce’ Wins at Walmart

Key takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
How to Win at Best Buy
  • Jun 3
  • 2 min
Retail Intelligence

How to Win at Best Buy

Five "must do's" for building effective strategic partnerships with the consumer electronics market leader.
Target Forward: Going All In on Sustainability
  • May 31
  • 6 min
Retail Intelligence

Target Forward: Going All In on Sustainability

Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
Finding Answers on Google
  • May 24
  • 2 min
Ecommerce

Finding Answers on Google

The search engine’s “People Also Ask” function might be a goldmine for shopper insights.
In the News
  • May 16
  • 3 min
Success Stories

In the News

Recent media coverage of our work with some of the best clients around.
Target Forward: Every Day is Earth Day
  • Apr 25
  • 4 min
Retail Intelligence

Target Forward: Every Day is Earth Day

The retailer's aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise.
Brand Masters: Marketing Has a New Purpose
  • Apr 22
  • 4 min
Retail Intelligence

Brand Masters: Marketing Has a New Purpose

The experts agree: Brands need to better and more deeply engage with both consumers and employees.
Global Intel: Canadian Grocery Trends
  • Apr 21
  • 5 min
Insights & Measurement

Global Intel: Canadian Grocery Trends

The Mars Agency’s Toronto-based Retail Solutions team looks at consumer trends impacting the Canadian grocery channel.
Driving Trial on Amazon
  • Apr 14
  • 4 min
Ecommerce

Driving Trial on Amazon

Can CPG brands effectively sample on Amazon.com? Just ask Alexa.
‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency
  • Apr 13
  • 2 min
Success Stories

‘We Speak Laundry’ Earns a Reggie for Henkel, The Mars Agency

The unique campaign created a distinct voice in the category for Henkel and Walmart.
Channel Briefs: Getting 'F's' at C-Stores
  • Apr 7
  • 4 min
Retail Intelligence

Channel Briefs: Getting 'F's' at C-Stores

Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store.
A Quick Chat About ShopTalk
  • Apr 6
  • 2 min
Retail Intelligence

A Quick Chat About ShopTalk

As the industry moves toward the Metaverse, the call for shopper-centricity remains.
Transforming the Shopper Journey Through Instacart
  • Mar 8
  • 5 min
Retail Intelligence

Transforming the Shopper Journey Through Instacart

Strategies for partnering with Instacart on the frontier of ecommerce marketing.
Walmart's 'Non-Loyalty' Strategy: An Inside View
  • Mar 8
  • 3 min
Retail Intelligence

Walmart's 'Non-Loyalty' Strategy: An Inside View

A quick look at three services the retailer is using to drive shopper loyalty without discounting prices.
Strong Leaders Elevated in Key Retail Markets
  • Mar 2
  • 2 min
Company News

Strong Leaders Elevated in Key Retail Markets

Recent promotions boost exceptional leaders while bolstering The Mars Agency's resources and capabilities.
Social Commerce: Something to Talk About
  • Feb 21
  • 6 min
Ecommerce

Social Commerce: Something to Talk About

The act of shopping — and buying — through social media gives brands and retailers new avenues for growing the bottom line.
Reviving Print P-O-P Through Digital Technology
  • Feb 9
  • 6 min
Retail Intelligence

Reviving Print P-O-P Through Digital Technology

Digital enhancements can turn static product displays into immersive shopper destinations.
How to Evaluate the Retailer Spend
  • Feb 2
  • 2 min
Insights & Measurement

How to Evaluate the Retailer Spend

How can brands take a more strategic approach to shopper funding across retailers? Marilyn® knows.
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