Retail Media Report Card: 2Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 14 top platforms across 65 criteria in five critical performance areas.
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- 2 days ago
- 10 min
Winning Organic Search
The Mars Agency breaks down the unique intricacies of effective marketing across Amazon, Walmart, Target and other key retailer platforms.
- May 5
- 3 min
Target Summit: Key Takeaways
The Mars Agency's Minneapolis-based Target team reports on the key learnings from this year's marketing partner event.
- Sep 1, 2022
- 3 min
Back to School Lessons from Target
The Mars Agency's Customer Development team explores the multiple dimensions through which the retailer captured shoppers this season.
- May 31, 2022
- 6 min
Target Forward: Going All In on Sustainability
Target's ambitious goal is to be the market leader for sustainable retail experiences, and it wants brand partners to join the cause.
- Apr 25, 2022
- 4 min
Target Forward: Every Day is Earth Day
The retailer's aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise.
- Mar 17, 2022
- 5 min
Target Forward: An 'Always On' Strategy for DEI
Target is working hard to make sure all guests and business partners feel at home every day — not just during special events.
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