Retail Media Report Card: 2Q 2023
The latest edition of The Mars Agency's industry scorecard evaluates 14 top platforms across 65 criteria in five critical performance areas.
top of page
Search
- 2 days ago
- 10 min
Winning Organic Search
The Mars Agency breaks down the unique intricacies of effective marketing across Amazon, Walmart, Target and other key retailer platforms.
- May 2
- 5 min
Dialing Up Trial at Retail
Costco tests out "human-free" sampling, Ulta seeks seasonal relevance, and Walmart ramps up and revamps health centers.
- Apr 4
- 5 min
Moving into the Future at Retail
Walmart focuses on sustainability, 7-Eleven tests robot delivery and Amazon continues its suburban sprawl.
- Apr 3
- 4 min
Google Lens & TrendGetter in Ecommerce
The Mars Agency's Michella Chiu looks at the role these new visual tools could have in ecommerce strategy.
- Nov 14, 2022
- 7 min
News to Use for Commerce Marketers
A quick review of recent events at key retailers like Kroger, Walmart and 7-Eleven and the potential implications for brand partners.
- Oct 24, 2022
- 6 min
Notable News for Commerce Marketers
A quick review of recent events at Walmart, Sam's Club, Albertsons and other retailers and their potential implications for brand partners.
- Oct 20, 2022
- 2 min
Award Nods for SKITTLES, MilkPEP Work
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors.
- Oct 20, 2022
- 5 min
Success Stories: 'SKITTLES Pride It Forward'
Winner of P2PI's 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership.
- Sep 20, 2022
- 1 min
Grow Your Business At Walmart
Join us September 28-29 in Rogers, Arkansas, for actionable insights and frameworks you can use to grow your business at Walmart.
- Aug 23, 2022
- 3 min
Partner Your Way to Walmart Connect Success
What's the best way to maximize your Walmart Connect investment? The answer is more old-fashioned than you might expect.
- Aug 18, 2022
- 3 min
Walmart.com Brings Enhanced Content Back
The return of rich media and other product detail page enhancements will help brands drive engagement and conversion on Walmart.com.
- Jul 15, 2022
- 3 min
Time to Review Your Walmart Connect Search Strategy
The Mars Agency's offers some tips on how advertisers should respond to the network’s newly revamped paid search offering.
- Jun 14, 2022
- 7 min
'Intelligent Commerce’ Wins at Walmart
Key takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville.
- Mar 8, 2022
- 3 min
Walmart's 'Non-Loyalty' Strategy: An Inside View
A quick look at three services the retailer is using to drive shopper loyalty without discounting prices.
- Nov 2, 2021
- 4 min
Evaluating the New Walmart DSP
Analyzing Walmart Connect's new self-serve platform for offsite media buying.
- Oct 27, 2021
- 3 min
Retail Watch: Shoppable Media at Walmart
Walmart is working to make all media roads lead right to the cart.
bottom of page