Clarity in Commerce: Bob Waibel
Conagra Brands’ Senior Director of Commerce Marketing discusses “Connecting the Dots Between Shopper and Commerce Marketing.”
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- Apr 19
- 8 min
Shoptalk 2023: New Tools for Old Tricks
New technologies are best used to give brands better ways of doing the same old thing: responding to shopper needs.
- Apr 14
- 1 min
What Metrics Are Best for Retail Media?
If your first thought was "ROAS," you need to take a time out. But first read what The Mars Agency has to say on the subject.
- Apr 12
- 1 min
Analytics Spending to Skyrocket, Report Finds
New research from Winterberry Group forecasts a 45% leap in outlays for data infrastructure and analysis.
- Apr 6
- 2 min
MilkPEP’s ‘Make the Trade’ Wins a REGGIE
The omnichannel campaign used cutting-edge NFT technology to get active families energized about dairy milk
- Apr 4
- 5 min
Moving into the Future at Retail
Walmart focuses on sustainability, 7-Eleven tests robot delivery and Amazon continues its suburban sprawl.
- Apr 4
- 4 min
Picking the Ideal Marketing Partner
Best-practice strategies for selecting the most important component of any partnership program: the right partner.
- Apr 4
- 3 min
Key Principles of Connected Commerce
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy.
- Apr 3
- 4 min
Google Lens & TrendGetter in Ecommerce
The Mars Agency's Michella Chiu looks at the role these new visual tools could have in ecommerce strategy.
- Mar 29
- 2 min
Gent Joins to Build Data Partnerships for The Mars Agency
Peter Gent will be tasked with building out the agency’s data portfolio by forging new partnerships and enhancing existing relationships.
- Mar 28
- 6 min
Updates on Best Buy, Walmart, Kroger & More
The Mars Agency presents a quick take on strategic shifts and tactical initiatives across the ever-evolving retail media landscape.
- Mar 27
- 2 min
No Shortage of Agency Growth
The Mars Agency continues to staff up as business continues to grow.
- Mar 27
- 2 min
Sally Tobin Recognized as a MarTech Leader
The Mars Agency’s Managing Director ANZ was named a finalist in the martech category of B&T Magazine’s annual “Women Leading Tech” awards.
- Mar 24
- 2 min
Is Measuring Commerce Marketing Worth It?
Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it.
- Mar 23
- 2 min
Morrow Earns P2PI '40 Under 40' Honors
The Mars Agency creative director mentors young professionals while directly driving award-winning campaigns.
- Mar 22
- 1 min
Clarity in Commerce: Claire Wyatt & Evan Hovorka
The Albertsons Media Collective executives discuss “Emerging Opportunities in Retail Media.”
- Mar 20
- 3 min
What Not to Assume About Kroger
The Mars Agency’s Brian Higdon looks at key takeaways from CEO McMullen’s Bank of America conference discussion.
- Mar 19
- 5 min
Driving Toward Joint Value Planning
Best practices for making retail media an integral — and integrated — part of your overall marketing strategy. The second in a series.
- Mar 17
- 2 min
Start Small Spotlight: Marta Kiser
Marta Kiser set out on a “Martian Mission” to give seniors in her area a weekly “meal with a smile.”
- Mar 14
- 2 min
Analysis: Best Buy Makes Their Ads ‘My Ads’
Best Buy Ads listens: a new self-service platform will give brand partners greater transparency and control over their media campaigns.
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