AMC Insights: Amazon Is a Platform for Brand Loyalty, Too
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery.
How to Win at CVS Pharmacy
Seven tips for building effective strategic partnerships with the nation’s second-largest drugstore retailer.
CES 2024: Tech Empowering People
Executive Creative Director Jason Stewart gives his perspective on the technologies driving innovation at this year’s CES.
The Mars Agency’s Marilyn Launches Game-Changing Commerce Media Tools
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands.
Commerce Marketing Technology: What’s in Store for ’24?
As the world of consumer products turns its attention to CES in Las Vegas this week, The Mars Agency’s Brian Hutchinson provides his take on the tech that will dominate commerce marketing in 2024.
Standing Out in the Retail Media Crowd
For retailers, an effectively unique network offering should incorporate the qualities that already make them successful.
Five Universal Commerce Trends for 2024
The Mars Agency UK examines what brands and retailers around the globe can do to keep discerning shoppers loyal in the new year.
Meet Us at NRF 2024: Retail’s Big Show
Take a deep dive into how in-store media networks will deliver significant streams of new revenue from the physical store.
What to Expect at Retail 2024
Twelve of The Mars Agency most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2024 — along with some things that should happen, but probably won’t.
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