Goldfish Lives Up to Its Name with Effie Canada Win
With help from The Mars Agency, Campbell Company of Canada earned a gold Effie for its innovative “Goldfish® Feeding Imagination" campaign.
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- Nov 14, 2022
- 7 min
News to Use for Commerce Marketers
A quick review of recent events at key retailers like Kroger, Walmart and 7-Eleven and the potential implications for brand partners.
- Nov 11, 2022
- 2 min
October Hires Have Never Been Sweeter
The Mars Agency adds top talent across our client, customer and media teams.
- Nov 8, 2022
- 1 min
Clarity in Commerce: Chris Drumey
Mars Wrigley’s Global Customer & Shopper Marketing Director discusses best practices for “Innovation in the Store.”
- Nov 7, 2022
- 2 min
Amazon Unboxes Media Innovation
The Mars Agency's Kelly McLane outlines the new retail media offerings unveiled at Amazon's unBoxed event in New York last month.
- Nov 3, 2022
- 3 min
'KroGo' Brings Connected Commerce One Step Closer
The Mars Agency's Lindsey Simcik finds plenty to like about Kroger's new smart cart as both a commerce marketing pro and a shopping mom.
- Nov 2, 2022
- 15 min
Advertising Week Recap
Retail Media is putting the 'commerce' back into commercials. The Mars Agency presents a special report from the annual media conference.
- Oct 26, 2022
- 1 min
Clarity in Commerce: Marie Catanzaro
Mars Petcare’s Customer Development Director for Amazon presents actionable guidelines for “Optimizing Retail Media.”
- Oct 24, 2022
- 6 min
Notable News for Commerce Marketers
A quick review of recent events at Walmart, Sam's Club, Albertsons and other retailers and their potential implications for brand partners.
- Oct 20, 2022
- 2 min
Award Nods for SKITTLES, MilkPEP Work
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors.
- Oct 20, 2022
- 5 min
Success Stories: 'SKITTLES Pride It Forward'
Winner of P2PI's 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership.
- Oct 20, 2022
- 4 min
Success Stories: MilkPEP's 'Make the Trade'
Winner of a 2023 REGGIE Award for Best Promotion Marketing and P2PI's 2022 OmniShopper Award for Best In-Store Digital Activation.
- Oct 19, 2022
- 1 min
Clarity in Commerce: Chris McClement
Henkel Consumer Brands' VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.”
- Oct 18, 2022
- 2 min
The Limitations of Marketing Mix Analysis
The rise of online shopping for adult beverages means it's now more critical to accurately evaluate performance across marketing tactics.
- Oct 18, 2022
- 3 min
Woman of Excellence: Julia Miller
A profile of The Mars Agency's award-winning Group VP-Commerce Media.
- Oct 18, 2022
- 2 min
Woman of Excellence: Amy Andrews
A profile of The Mars Agency's award-winning SVP-Client Leadership.
- Oct 18, 2022
- 2 min
Andrews, Miller named ‘Women of Excellence’ by P2PI
The Mars Agency's Amy Andrews and Julia Miller have been recognized for their outstanding achievements in commerce marketing.
- Oct 17, 2022
- 2 min
New Partnership to Further Enhance Marilyn
Analytic Index's next-gen data will help The Mars Agency's industry-leading platform deliver unmatched actionable insights to clients.
- Oct 14, 2022
- 3 min
Kroger + Albertsons: Key Considerations
The Mars Agency's Brian Higdon weighs in on the potential impact of this historic retail merger.
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