Making It Easier to Search, Shop or Sell
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice dedicated to maximizing brand...
How to Win at Amazon
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts.
Retail Media Report Card: 4Q 2023
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms.
Finding Ownable Micro-Occasions in Seasonal Events
Combining brand insights with retailer first-party data can uncover seasonal micro-occasions that will make deep connections with shoppers.
Retail Media Report Card: Europe
The Mars Agency’s UK-based team presents an analysis and comparison of nine key retail media networks across the UK, France and Germany.
Black Friday CPG Spotlight: Visibility Trends on Amazon.com and Walmart.com
An exclusive report examining visibility trends at Amazon.com and Walmart.com on Black Friday through The Mars Agency’s partnership with Analytic Index.
How to Win at Kroger
Six tips for building effective strategic partnerships with the nation’s largest — and still-growing — grocer.
Meeting in St. Louis: Highlights from P2PI Live
Agenda highlights from the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals.
Black Friday, Cyber Monday & the Future of Grocery
Mars Ecommerce looks at Amazon’s plans for expanding the holiday sales and pro football seasons while continuing to enhance its own shopper experience.
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