Driving true brand engagement is always easier said than done. However, Walkers in London managed to crack the code with their recent out-of-home ‘Tweet to Eat’ bus stops virtually featuring soccer player, Gary Lineker. Each social engagement with the brand dispensed a free sample of their new flavored chips and generated continued dialogue between consumers and the brand post-consumption.

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While this is a fairly involved example of true brand engagement, where have you seen brands engage with consumers properly on a smaller scale? #MarsTalk