How to Win at Amazon

How to Win at Amazon

The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts. From all the evidence so far, Amazon seems to be having another strong holiday season. The ecommerce...
How to Win at Kroger

How to Win at Kroger

Six tips for building effective strategic partnerships with the nation’s largest — and still-growing — grocer. The grocery industry is anxiously awaiting the FTC’s final decision on the planned merger of Kroger and Albertsons, which the companies are hopeful will...