BlueTriton’s Origin Sparkles in AR

BlueTriton’s Origin Sparkles in AR

BlueTriton Brands is helping shoppers take their cocktail mixing to the next level — and maybe to another dimension — through an augmented reality experience for ORIGIN™ Sparkling Water. To help position ORIGIN as an ideal mixer for cocktails and mocktails while...
Generative AI for Brands

Generative AI for Brands

By Julia Miller, The Mars Agency Generative AI, the tech behind ChatGPT, is a specific type of artificial intelligence that’s focused on creating something new, such as text, images, or music, rather than searching for something that already exists such as insights...