Quick Tips for Measuring Retail Media

Quick Tips for Measuring Retail Media

By Katrina Smart, The Mars Agency For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
What to Expect from Neptune + Quotient Merger

What to Expect from Neptune + Quotient Merger

By Julie Argonis, The Mars Agency Last week’s announcement that marketing services company Neptune Retail Solutions will acquire Coupons.com parent Quotient Technology sent a bit of a shockwave through the industry. The merger unites Quotient’s innovative technology...
How to Win at Ulta Beauty

How to Win at Ulta Beauty

By Meghan Heltne, The Mars Agency America loves Ulta Beauty. That fact was clearly reflected in the record results Ulta posted in 2022 when, for the first time in the specialty retailer’s 33-year history, it delivered over $10 billion in sales. Ulta also just received...