Chicago music festival Lollapalooza is tapping into millennials by allowing them to leave their cash, cards, and phones at home and “tap” their payments instead.  This year, all concertgoers will be sent radio frequency identification (RFID) enabled wristbands that they can register, link to a credit card, and tap to pay at the festival.  The Lolla Cashless initiative is one of many examples of companies and brands digitizing and seeking easier checkout methods

Read More

What other locations outside of the store that brands can improve the experience for their shoppers?