As a major part of Carnival Corporation’s corporate multi-brand initiative, the cruise company is working on creating their first ever spot for the big game and letting the public choose which ad will air. Consumers have a chance to vote for one of four different takes on the beauty of a cruise getaway, and also have a chance to win a free annual cruise for life in the process.

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While this effort will cause some buzz, do you think a “Big Game” spot is the best use of Carnival’s marketing dollars? Will this spot increase Carnival’s bookings, or do you think consumers will just be voting to see if they can win an annual vacation for life? #MarsTalk