The near 26MM teens in the U.S. with $209B  (yes Billion) in spending power, means teens are big business.  As their lives change and what’s “hot” evolves, marketers need to evolve with them.  Key trends for 2015 include:

– The resurgence of online chat rooms

– A preference for advertising that “gets real”

– Instagram has become a central focus in teens’ lives

– Cycling is making a comeback

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With teens buying & influencing categories like restaurants, snacks, cereal and beverages, marketers need to move beyond Facebook to engage and motivate today’s young people.  How can your brand push the envelope to reach teens in unexpected ways and places to ultimately win their hearts and wallets? #MarsTalk