A leading pizza chain is testing out a new, “subconscious menu” at several restaurant locations in the UK. The hands-free menu tracks eye movements and selects toppings based on where users’ gaze lingers the longest. Although taking control away from the customers sounds risky, tests so far show that 98% of people that have tried the new menus have been satisfied with the experience.

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There is no set date for the eye tracking menus to come to the U.S. Do you think that this technology will catch on in other restaurants or marketing efforts anytime soon? #MarsTalk