Move over Millennials. Marketers are now trying to solve the puzzle of what even younger consumers want to eat. The cohort stretching from newborns to those age 23, dubbed Gen Z, makes up about 32 percent of the U.S. population, and marketers believe these little foodies want things fresh.
This trend is similar to Millennials, but to a greater degree. What does this mean for food and grocery marketers? #MarsTalk