Marilyn
(current)
Commerce Solutions
Intelligence
A to V Commerce
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GROWTH STORY
Innovation to
drive at-shelf
conversion.
How we used voice commerce
to
increase YOY sales by 20%.
ISSUE
Bottlerocket was struggling to close
shoppers in its whiskey section due to
an overwhelming assortment and lack
of in-aisle education & support.
INSIGHT
I want to impress people with the whiskey
selection I make, but with so many choices,
I become paralyzed at the shelf.
IDEA
Bottle Genius (powered by Smart Aisle™)
Create the world’s first voice-powered, in-store whiskey selector that makes it easy and fun to pick the perfect bottle.
IMPACT
20%
YOY sales increase
14
interactions per session
66%
of shoppers surveyed bought the recommended whiskey
80%
of shoppers surveyed “look forward to using it again”