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GROWTH STORY
Winning on Amazon in a
crowded category.
Developing digital content to convert
Amazon beverage shoppers.
ISSUE
Flavored sparkling water is
already a crowded category.
INSIGHT
Amazon shoppers need new reasons
to buy new flavors.
IDEA
Launch with enhanced content to showcase
different meal pairings and occasions.
IMPACT
#1
New Release in Amazon's Sparkling Water