Marilyn
(current)
Commerce Solutions
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A to V Commerce
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GROWTH STORY
Innovation to drive
ecomm conversion
How we used social commerce to achieve
150% average sales growth.
ISSUE
Pepperidge Farm was launching exclusive,
holiday-focused SKUs at Target, and needed
to drive awareness and ecomm conversion
to keep them on the shelf (online and off).
INSIGHT
During the holidays, our roles and
priorities shift daily.
IDEA
Inspire her with an abundance of holiday ideas.
By zeroing in on key partnerships to drive scale, ease and new innovative tactics.
IMPACT
150%
average sales growth versus base per each brand for duration of program
52%
average redemption of Cartwheel offers for all brands (Target average is 47%)
4x
unit lift on demo event days