Marilyn
(current)
Commerce Solutions
Intelligence
A to V Commerce
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GROWTH STORY
Winning trips & building
baskets by thinking
customer first.
Gaining alignment of Walmarts customer
experience by
Journey Mapping.
ISSUE
Walmart needed to enhance the customer's experience.
INSIGHT
Identifying and solving key pain points along the
customer journey will win trips and build baskets.
IDEA
Market around the customer experience.
Develop a framework to map and enhance
customer journeys.
IMPACT
Alignment and adoption across Walmart
stakeholders and agency partners.