We’ve known for years that a reliable way for marketers to reach moms is through their portable devices. But history may look back on 2014 as the real tipping point for mobile marketing. This was the year when mobile became more than a valuable tool in your kit — it became the single most important medium for engaging with moms. From this point on, if your message isn’t mobile, Mom is probably going to miss it.

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As mobile takes on a strong defining role in people’s lives (particularly Moms), how can we utilize mobile as the core or launching pad of our shopper engagement opportunities? #MarsTalk