Color impacts our moods, feelings and behaviors. Yellows are described as cheery but can create feelings of frustration and anger. Blues are both calming and productive. Colors also impact shopping. 85% of shoppers cited color as a primary reason for why they bought particular products. Different colors attract different shoppers – royal blue attracts impulse shoppers, while teal attracts shoppers on a budget.

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What is an example of a brand that has used color, touch, smell or sound to communicate something without saying a word? #MarsTalk