The small hotel site has an idea to boost its promotional reach and appeal to the followers of guests with high social influence and strong digital following. When booking through the site, users are given an individualized discount based on their Twitter following. They believe this marketing strategy can help achieve a premium positioning with influential guests. Individual hotels can discount to target specific subgroups, such as guests who work in specific industries, frequent travelers, loyal travelers, and more.

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As social media users are becoming more comfortable linking their accounts for a reward, how can we leverage this insight? #MarsTalk