Personalization has been a buzz word in digital media for quite some time, but now Facebook is jumping on the bandwagon in a big way. Facebook announced last Friday that it has acquired personalized shopping search engine TheFind to help improve its commerce ads. The product purchased is a successful search engine that connects people to products. Facebook is hoping this will make their Facebook Ads more relevant for their consumers and more attractive for the big-brand advertisers they’ve been courting.
Will this change the way you are advertising on Facebook? Will you/your clients re-allocate your budgets to include a higher budget for social advertising because of this change? #MarsTalk