With technology empowering consumers to adopt new shopping behaviors, and with retailers seeking new methods of reaching those shoppers and new opportunities for revenue growth, the world of commerce marketing is becoming increasingly complex.
To help marketers better understand how to navigate this complexity, The Mars Agency is proud to launch “Clarity in Commerce,” a series of insightful conversations about the industry’s most important trends with some of its most experienced, successful practitioners.
Each episode of Clarity in Commerce will feature a focused but informal Q&A session with a leading industry professional whose talents for solving the complexities of commerce marketing are matched only by their passion for tackling the challenges they continue to face.
“The Mars Agency is privileged to be working with some of the smartest, most forward-thinking minds in the industry as clients, partners, and colleagues,” says Global CEO Rob Rivenburgh. “With Clarity in Commerce, we’ll be able to showcase their expertise in a forum that will benefit the entire industry.”
Beginning Oct. 5, a new episode of Clarity in Commerce will premiere each Wednesday at 2pm ET. Among the professionals who have already provided their insights are:
Ken Barnett, Executive Chairman, The Mars Agency: Everything That Hasn’t Changed About Commerce Marketing
Marie Catanzaro, Customer Development Director for Amazon at Mars Petcare: Optimizing Retail Media
Stephen Chriss, VP-Digital Commerce and Omni-Shopper Marketing at Campbell Soup Company: Driving Connected Commerce Excellence
Chris Drumey Global Customer & Shopper Marketing Director at Mars Wrigley: Innovation in the Store
George Gallate, Principal at MKTG2.U: What Marketers Still Don’t Understand About Digital Marketing
Chris Haimbach, Head of U.S. Sales, Commercial Strategy & Operations at Bayer Consumer Healthcare: Building a Best-in-Class Sales Organization
Chris McClement, VP-Marketing for National Brands at Henkel: Aligning Brand and Customer Strategy for Connected Commerce, ,Success
About The Mars Agency
The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, we connect people, technology, and intelligence to create demand and drive profitable, sustainable growth.