It all started with Dove’s real beauty campaign. Women were portrayed in a completely new light for a beauty brand. Today, ads that celebrate women and girls rather than objectify them have become wildly popular. Each of these ads has millions of views on YouTube. There is certainly some debate about using feminism to sell products to women. But regardless of how you feel about it, it doesn’t seem to be going away anytime soon.
How can Femvertising be leveraged in shopper marketing? #MarsTalk