Imagine a brand helping moms look out for their kids at the most opportune of moments – like on a beach near the open water. In Brazil, Nivea is out to win over mom’s hearts and make inroads on brand loyalty by doing just this. Their latest magazine ad can be ripped out and turned into a traceable wristband that warns parents if their kids stray too far on the beach. Complete with a mobile branded app to track the wristband, it links the idea of protecting children from danger with the brand’s core product, sunscreen, at a time when protection is key.
What other brands are making meaningful connections with consumers at just the right moment? Are there other technology examples that delight and surprise consumers while addressing a key need?