Just yesterday, YouTube launched YouTube Kids. The app, which is first only available on the Android platform, aims to capitalize on the tremendous growth of about 200% in viewing time on YouTube’s family channels over the past year. The app will feature a simple-to-use interface free viewer comments and will provide a parent-controlled timer that shuts down the app after a set amount of time. The app will also prevent kids from searching for questionable content. It’s an important launch that could very well help mitigate the risk on lost ad revenue that could otherwise result from parents leaving the platform in fear of exposing their children to inappropriate content.
The launch of YouTube kids has several marketing implications. What strategic implications can you glean from its release to Android only? Should there be concern about the future of marketing to kids via the app? #MarsTalk