Fancy yourself the outdoorsy type, eh? Well, what if next time you went shopping for outdoor gear you were immediately put to the test? Unsuspecting customers at this pop-up North Face store were startled as a false floor disappears and they were forced to grab on to the walls, which had rock-climbing holds attached to them. Then, the perfect jacket descends from above. Shoppers get 30 seconds to decide–hang on to the walls, or leap and grab it?

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What other retailtainment examples have you seen done well? #MarsTalk