Allergy Makeover

CVS customers are looking for value-driven, personal solutions.

To keep CVS Allegra shoppers loyal to CVS stores and drive repeat purchases, we partnered with prominent beauty brand Lumene and added Allegra to the beauty aisle — connecting the effects of allergy symptoms to their personal beauty regimen. CVS supported the campaign with thousands of displays in the Beauty category while the digital campaign garnered millions of impressions in addition to thousands of promotional site visits and millions of blogger impressions.