Overspending on extra, unplanned purchases has become the most frustrating part of the shopping experience for the majority of moms. Although this group of shoppers is more likely than non-parent shoppers to find and use digital coupons while shopping, they’re still spending an average of $2,600 dollars extra per year on additional items. For most moms, the pain of overspending even outweighs the irritation of dealing with bad behavior from their kids in store.
What do you think is driving these unplanned purchases? #MarsTalk