Ever pull up to the drive-through window to find out that the kind stranger in front of you has already paid for your coffee?  Ever pay that kindness forward? “Pay Gifts Forward” is a new concept app that lets people surprise a lucky stranger with a gift upon checkout online. The app is not only about spreading goodwill.  It also creates a new stream of revenue for retailers, allowing them to offer their products in an innovative way at the same time. It also enhances the online shopping experience by gamifying it. Plus, it doesn’t cost retailers a thing and helps them delight their customers who give and receive gifts.

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Sound good? Would you be inclined to add a surprise gift for a stranger to your basket? Could this be an innovative way for our clients to encourage shopper advocacy of their products? #MarsTalk