Bahigh Acuna Named EVP of Marilyn

Updated: 3 days ago

Former Amazon, Ancestry, and Spotify executive brings years of tech industry experience to back The Mars Agency’s commitment to continue leading the connected commerce industry with its predictive commerce services powered by its Marilyn® Martech Platform. Bahigh Acuna joins the company as Executive Vice President / General Manager of the Marilyn® marketing technology group.

Acuna hails from Amazon, where as leader of corporate business development he spent the last two years strategizing, negotiating, and managing some of the ecommerce giant’s most complex, high-impact partnerships. The rest of Acuna’s resume is no less stellar. He helped home delivery service Postmates steer through the pandemic by focusing on growth and strategy before its 2020 acquisition by Uber. Acuna also led Ancestry’s international expansion strategy, and spearheaded Spotify’s launch in Latin America helping position these companies into the cultural mainstream. Before that, he led new market operations for worldwide employment service Monster.

At Mars, Acuna will oversee Marilyn, which the agency launched in 2019, and will be driving both business and technology activities to expand and execute the platform's growth strategy while also guiding its ongoing development.

“The secret to our ongoing success has been balancing the smartest humanity with the latest technology,” says Rob Rivenburgh, Global CEO of The Mars Agency. “Bahigh’s business acumen immediately strengthens the humanity side of that equation, and his vast experience will help us keep Marilyn on the cutting edge of industry innovation and continue to drive effective, efficient marketing experiences for our clients.”

Acuna will serve as a trusted advisor to The Mars Agency’s clients, learning their business needs and challenges to help them uncover new and better ways of leveraging the power of Marilyn to enhance shopper engagement, strengthen retailer partnerships, and drive sustainable growth.

“I see Marilyn as a transformational technology that will drive change in the connected commerce industry,” says Acuna. “The platform has a strong foundation, and I’m thrilled to join at a time when I can build upon that.”

About Marilyn®

The industry’s first agile marketing platform, Marilyn lets marketers manage, understand, predict, shape and enhance the shopper experience in ways previously unimaginable. The Marilyn platform helps clients optimize performance by providing a single source of truth for all omnichannel marketing activity, ROI analysis and attribution, and scenario planning. To learn more, visit and email [email protected] for a demo.

About The Mars Agency

The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, we connect people, technology, and intelligence to create demand and drive profitable, sustainable growth.

For more information, contact:

Sarah Jo Sautter

[email protected]