by Peter Breen | Oct 17, 2023 | Connected Commerce, Insights & Measurement, Marilyn, Uncategorized
The Mars Agency’s commerce marketing technology platform is helping brands improve media performance by 21% The Mars Agency has unveiled the latest generation of its Marilyn technology platform, which has been redesigned to give clients full visibility into the total...
by Peter Breen | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by Peter Breen | Oct 10, 2023 | Connected Commerce, Customer Development, Retail Intelligence
Five tips for building effective strategic partnerships with the channel’s two largest retailers. The warehouse club channel has been on a roll lately. Although 2023 sales growth at the channel’s two leading players, Costco (62% market share) and Sam’s Club (31%), has...
by Peter Breen | Oct 10, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by Peter Breen | Oct 6, 2023 | Connected Commerce, Ecommerce, Retail Media, Retailer Intelligence
The need for ‘unified’ commerce and measurement standards dominated the conversation at this year’s event. If you need some really tactical proof that shoppers need a “unified” commerce experience, here it is: 90% of the time that ShopRite customers scan QR...
