by The Mars Agency | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by The Mars Agency | Nov 16, 2023 | Company News
The Mars Agency has announced the hiring of Victoria Cromie as Managing Director for its Toronto office. Cromie is responsible for leading the development of strategies that will elevate the company’s brand and deepen its understanding of the Canadian commerce market....
by The Mars Agency | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by The Mars Agency | Nov 6, 2023 | Amazon, Ecommerce, Retail Media
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event. If you’ve never heard of unBoxed, there’s a good chance you don’t work with Amazon Ads. If you have heard of unBoxed, there’s a good chance you either...
by The Mars Agency | Nov 2, 2023 | Connected Commerce, Customer Development, Retail Intelligence
For years now, Dollar General has almost single-handedly dispelled the notion that brick-and-mortar retail could possibly be declining by opening more than 1,000 new stores each year. The value channel leader won’t quite hit that mark in 2023, after announcing in June...
