Become a Data & Technology Master This July
Updated: Jul 20
What’s better than summer in the city? New York City in July to be exact.
This year Adweek’s Commerce Week will be a hybrid event for the first time with the in-person event taking place in the heart of New York City at the Westin Times Square. Adweek states, “Leaders in the retail space will share their insight into the latest trends as well as a peek at the marketplace of tomorrow.” The Mars Agency is sending our brightest retail and technology experts and leading a Master Class to kick off the event.
This year’s show is all about innovation as brands and retailers attempt to re-invent themselves and re-emerge with greater relevance. And with a growing number of channels, marketplaces and technologies at their disposal, it can be overwhelming to determine which strategies are ripe for business growth.
As marketers, we’re being served data from a multitude of sources, all designed to aide our decisions, optimize our spend and make our jobs easier. How do you know which data to use when? How do you turn that into actionable insights? And how do you know which technology is right for your organization? And on top of all that, technology meant to simplify it all is only getting more complex.
We're tackling it all during our session. Come hear how to use data and technology better to transform your commerce marketing. Bahigh Acuna, our new EVP/GM of Marilyn, and Steve McGowan, Mondelez International’s Head of Shopper Marketing & Strategic Partnerships, will share a Master Class-worth of intel, case studies and frameworks you can use to propel your marketing practice into the future.
Plus, as an attendee you’ll get a chance to ask your burning questions and meet with our retail experts, data scientists and technologists in person.
Don’t miss this engaging content and networking opportunity. Register today.
Then, let us know you’ll be there so that we can set you up with a backstage pass to meet with our speakers.