by The Mars Agency | Oct 24, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.” To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace expands and matures, leading platforms are moving beyond their own digital assets to...
by Peter Breen | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by The Mars Agency | Jun 21, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace continues to grow and mature, the call for industry standards is getting louder. Until now, retail media networks have largely been using use their own templates and practices...
by The Mars Agency | May 26, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. Dairy milk doesn’t have an awareness issue. But it does have an “attitude” issue, according to marketing veteran Al Dejewski. Why? Consider the fact that a centuries-old beverage still consumed in 90% of...
by The Mars Agency | Apr 19, 2023 | Clarity in Commerce
Conagra Brands’ Senior Director discusses “Connecting the Dots Between Shopper and Commerce Marketing.” To watch other episodes of Clarity in Commerce, click here. With the definition of “retail” changing substantially in recent years as consumers adopted various new...
by The Mars Agency | Mar 22, 2023 | Clarity in Commerce
In its early stages, what we now call “retail media” was often simply called “retailer.com” because it literally was confined to the retailer’s own digital domain. And, tactically speaking, media opportunities didn’t deviate much from standard display placement and...
