by The Mars Agency | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by The Mars Agency | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by The Mars Agency | Nov 2, 2023 | Connected Commerce, Customer Development, Retail Intelligence
For years now, Dollar General has almost single-handedly dispelled the notion that brick-and-mortar retail could possibly be declining by opening more than 1,000 new stores each year. The value channel leader won’t quite hit that mark in 2023, after announcing in June...
by The Mars Agency | Oct 31, 2023 | Connected Commerce, Ecommerce, Insights & Measurement, Retail Media
Advertising Week 2023 was held in the former Manhattan Mall on 33rd Street in New York City, a fact noted as either ironic or wholly appropriate by several of the event’s speakers. The irony came in the fact that executives from across the marketing, publishing, ad...
by The Mars Agency | Oct 24, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.” To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace expands and matures, leading platforms are moving beyond their own digital assets to...
by The Mars Agency | Oct 23, 2023 | Connected Commerce, Customer Development, Retailer Intelligence
Six tips for building effective strategic partnerships with the nation’s second-largest — and most stylish — mass merchant. Fiscal 2023 has been a mixed bag at Target. The mass merchant experienced its first quarterly sales decline in almost six years this summer due...
