by Mike Cannon | Nov 28, 2023 | Ask Marilyn, Connected Commerce, Ecommerce, Retail Media
The following article presents agenda highlights from P2PI Live, the Path to Purchase Institute’s annual conference and expo for commerce marketing professionals. This year’s event was held in St. Louis from Nov. 7-9. Return on Relationship: The New ROAS Conversations...
by The Mars Agency | Nov 17, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
by The Mars Agency | Nov 6, 2023 | Amazon, Ecommerce, Retail Media
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event. If you’ve never heard of unBoxed, there’s a good chance you don’t work with Amazon Ads. If you have heard of unBoxed, there’s a good chance you either...
by The Mars Agency | Oct 31, 2023 | Connected Commerce, Ecommerce, Insights & Measurement, Retail Media
Advertising Week 2023 was held in the former Manhattan Mall on 33rd Street in New York City, a fact noted as either ironic or wholly appropriate by several of the event’s speakers. The irony came in the fact that executives from across the marketing, publishing, ad...
by The Mars Agency | Oct 24, 2023 | Amazon, Company News, Ecommerce
Today at Amazon unBoxed, The Mars Agency launched new enhancements to its Marilyn Ecommerce Insights Suite, introducing a global full-service insights suite designed to accelerate and enhance existing end-to-end Amazon capabilities. The enhanced platform provides the...
by Peter Breen | Oct 10, 2023 | Amazon, Connected Commerce, Ecommerce
Each month, The Mars Agency’s Ecommerce team compiles a Marketplace Assessment to help clients identify the potential business opportunities arising from recent initiatives and events at Amazon. As the preeminent experts in connected commerce with a specialty practice...
