by The Mars Agency | May 9, 2022 | Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
by The Mars Agency | Nov 2, 2021 | Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency On Oct. 25, the new Walmart DSP went live for “select suppliers … just in time for the holiday season.” Created in partnership with independent “demand side platform” operator The Trade Desk, the automated service will allow Walmart...
