by The Mars Agency | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by The Mars Agency | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
by The Mars Agency | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by The Mars Agency | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
