by The Mars Agency | May 15, 2023 | Innovation
BlueTriton Brands is helping shoppers take their cocktail mixing to the next level — and maybe to another dimension — through an augmented reality experience for ORIGIN™ Sparkling Water. To help position ORIGIN as an ideal mixer for cocktails and mocktails while...
by The Mars Agency | May 7, 2023 | Innovation
The Mars Agency has teamed up with several cutting-edge solution providers to usher Mars Wrigley’s STARBURST® brand into the metaverse, with a campaign that literally adds greater dimension to the brand experience.In a concept featuring several industry “firsts,”...
by The Mars Agency | May 3, 2023 | Innovation
By Julia Miller, The Mars Agency Generative AI, the tech behind ChatGPT, is a specific type of artificial intelligence that’s focused on creating something new, such as text, images, or music, rather than searching for something that already exists such as insights...
by The Mars Agency | Nov 16, 2022 | Innovation, Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
by The Mars Agency | Nov 1, 2021 | Connected Commerce, Innovation, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...
